{"id":3414,"date":"2011-10-06T15:37:44","date_gmt":"2011-10-06T20:37:44","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=3414"},"modified":"2011-10-07T14:31:12","modified_gmt":"2011-10-07T19:31:12","slug":"%c2%bfpor-que-es-importante-el-boton-de-compartir","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/%c2%bfpor-que-es-importante-el-boton-de-compartir\/","title":{"rendered":"\u00bfPor qu\u00e9 es importante el bot\u00f3n \u00abcompartir\u00bb?"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20111003_545x200.png\" alt=\"\" \/><br \/>\nLa integraci\u00f3n de las campa\u00f1as de Email Marketing con otros canales de comunicaci\u00f3n online, como las redes sociales, es una tendencia en crecimiento. Enviar un contenido a nuestros suscriptores y darles la posibilidad de viralizarlo es uno de los caminos m\u00e1s rentables para llegar a una mayor audiencia. Son ellos mismos los que validan nuestra comunicaci\u00f3n y eso brinda mejores resultados.<\/p>\n<p style=\"text-align: justify;\">Una investigaci\u00f3n que realiz\u00f3 <a href=\"http:\/\/www.responsys.com\/index.php \" target=\"_blank\">Responsys<\/a> muestra el crecimiento del n\u00famero de suscriptores que comparten los contenidos de nuestras campa\u00f1as en las redes sociales. Seg\u00fan sus resultados, casi <strong>un 90% se los usuarios tienen  en consideraci\u00f3n y utilizan los botones <em>\u201ccompartir\u201d<\/em><\/strong>. Si ellos creen que el contenido es de inter\u00e9s lo comparten al instante con su comunidad.<\/p>\n<p style=\"text-align: justify;\">Por su parte, se demuestra la ca\u00edda del 10% de la opci\u00f3n \u201cenviar contenido a un amigo\u201d. Es decir, <strong>los suscriptores optan por compartir en redes sociales en contraposici\u00f3n a enviarle individualmente el contenido a un tercero<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Una estrategia de Marketing Online relacional e interactiva nos permitir\u00e1 obtener los mejores resultados. Primero, debes centrarte en la calidad de los contenidos para que sean de valor. Luego, implementar <em>\u201ccall to actions\u201d<\/em> llamativos para Redes Sociales. Por \u00faltimo, tus suscriptores finalizar\u00e1n la tarea viralizando tus campa\u00f1as de Email Marketing de manera autom\u00e1tica.<\/p>\n<p style=\"text-align: justify;\"><em>\u00bfQu\u00e9 opinas de esta estrategia relacional? \u00bfConsideras que es apta para todo tipo de contenido? <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La integraci\u00f3n de las campa\u00f1as de Email Marketing con otros canales de comunicaci\u00f3n online, como las redes sociales, es una tendencia en crecimiento. Enviar un contenido a nuestros suscriptores y darles la posibilidad de viralizarlo es uno de los caminos m\u00e1s rentables para llegar a una mayor audiencia. Son ellos mismos los que validan nuestra [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":3559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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