![\"\"](\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/\u00bfQuieres-conocer-mas-sobre-este-Caso-de-Exito-1-300x188.png\")
<\/a><\/p>\nLos resultados: impacto directo en Conversi\u00f3n, interacci\u00f3n y Base de Datos<\/b><\/h2>\n
La implementaci\u00f3n de Doppler OnSite Marketing tuvo resultados concretos y medibles desde el inicio:<\/span><\/p>\nCultus logr\u00f3 <\/span>aumentar un 32% sus conversiones<\/b>, recuper\u00f3 <\/span>el 28% de las sesiones<\/b> de personas que estaban por abandonar el Sitio, increment\u00f3 la <\/span>interacci\u00f3n con productos en un 47%<\/b> y logr\u00f3 un <\/span>crecimiento del 20% en su Base de Datos<\/b>, sin ampliar la inversi\u00f3n publicitaria.<\/span><\/p>\nEstos resultados se explican por c\u00f3mo se usaron los distintos Widgets dentro del Ecommerce, cada uno con un rol claro en el recorrido de compra.<\/span><\/p>\n <\/p>\n
Formulario de Suscripci\u00f3n Inteligente: captar Leads desde la primera visita<\/b><\/h2>\n
El primer punto de contacto fue un <\/span>Formulario de Suscripci\u00f3n Inteligente<\/b>, pensado para captar Leads con intenci\u00f3n real desde la primera visita, sin frenar la experiencia de navegaci\u00f3n.<\/span><\/p>\nEste Widget permiti\u00f3 nutrir la Base de Datos de manera progresiva, ofreciendo un incentivo claro y respetando el ritmo de cada persona usuaria.<\/span><\/p>\nEn t\u00e9rminos de performance, el formulario alcanz\u00f3 <\/span>18.000 impresiones<\/b>, <\/span>416 clics<\/b> y un <\/span>CTR del 2,32%<\/b>, demostrando que es posible captar datos sin fricci\u00f3n y sin afectar la conversi\u00f3n.<\/span><\/p>\nPop-up Ruleta: incentivar la decisi\u00f3n en momentos clave<\/b><\/h2>\n
Otro de los recursos implementados fue el <\/span>Pop-up Ruleta \u201cDomingo de Descuento\u201d<\/b>, dise\u00f1ado para incentivar la compra durante Campa\u00f1as espec\u00edficas.<\/span><\/p>\nEste Widget se convirti\u00f3 en la pieza de mejor rendimiento del caso, superando el <\/span>10% de CTR<\/b>, con <\/span>1.900 impresiones<\/b> y <\/span>197 clics<\/b>. Su impacto estuvo en ofrecer un incentivo claro en el momento justo, generando interacciones inmediatas y compras por impulso sin da\u00f1ar la experiencia de marca.<\/span><\/p>\nRecomendaciones din\u00e1micas: destacar productos con mayor demanda<\/b><\/h2>\n
Para potenciar la exploraci\u00f3n del cat\u00e1logo, Cultus implement\u00f3 <\/span>Recomendaciones Din\u00e1micas de Productos Populares<\/b>, un Widget que permiti\u00f3 destacar los productos con mayor demanda y visibilidad dentro del sitio.<\/span><\/p>\nEl resultado fue una exposici\u00f3n de m\u00e1s de <\/span>99.000 impresiones<\/b>, con <\/span>1.110 clics<\/b> y un CTR del <\/span>1,12%<\/b>, reforzando el inter\u00e9s en las piezas m\u00e1s relevantes y acompa\u00f1ando la decisi\u00f3n de compra.<\/span><\/p>\nHistorial de Productos: retomar el inter\u00e9s sin forzar la compra<\/b><\/h2>\n
Otro punto clave fue el uso del <\/span>Historial de Productos<\/b>, un m\u00f3dulo pensado para que las personas usuarias retomen art\u00edculos que ya hab\u00edan explorado, sin necesidad de buscarlos nuevamente.<\/span><\/p>\nEste Widget alcanz\u00f3 <\/span>4.532 impresiones<\/b>, <\/span>96 clics<\/b> y un <\/span>CTR del 2,11%<\/b>, ayudando a sostener la navegaci\u00f3n y a evitar abandonos tempranos del sitio.<\/span><\/p>\nPop-up de salida: recuperar sesiones valiosas<\/b><\/h2>\n
Finalmente, Cultus activ\u00f3 un <\/span>Pop-up de Salida<\/b>, orientado a retener a quienes estaban por abandonar la Tienda Online sin avanzar hacia una compra.<\/span><\/p>\nEste recurso permiti\u00f3 <\/span>recuperar el 28% de las sesiones<\/b> que estaban a punto de perderse, generando oportunidades de venta que, de otro modo, no hubiesen existido.<\/span><\/p>\n\u00bfQu\u00e9 deja este Caso de \u00c9xito?<\/b><\/h2>\n
El Caso de \u00c9xito de Cultus muestra algo muy concreto: no siempre hace falta atraer m\u00e1s tr\u00e1fico para vender m\u00e1s.<\/span><\/p>\nCuando se trabaja sobre la experiencia dentro del Sitio, acompa\u00f1ando la navegaci\u00f3n y ofreciendo est\u00edmulos relevantes en el momento justo, los resultados llegan sin aumentar la inversi\u00f3n publicitaria.<\/span><\/p>\nDoppler OnSite Marketing permiti\u00f3 a Cultus transformar visitas en oportunidades reales, mejorar la interacci\u00f3n con el cat\u00e1logo y construir una Base de Datos m\u00e1s s\u00f3lida, todo desde el propio E-commerce.<\/span><\/p>\nConvertir visitas en oportunidades reales<\/b><\/h2>\n
Este Caso de \u00c9xito demuestra que <\/span>cada visita cuenta<\/b>. Y que, con las herramientas adecuadas, es posible mejorar conversiones, interacci\u00f3n y captaci\u00f3n sin cambiar toda la estrategia del negocio.<\/span><\/p>\n\ud83d\udc49 <\/span>Doppler OnSite Marketing te permite convertir cada visita en una oportunidad real de venta<\/b>, igual que lo hizo Cultus.<\/span>
\n<\/span>Crea tu cuenta gratis\u00a0<\/a> y descubre c\u00f3mo aplicarlo en tu Tienda Online.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Cuando una Tienda Online empieza a recibir tr\u00e1fico de forma constante, el desaf\u00edo deja de ser atraer visitas y pasa a ser qu\u00e9 hacer con esas visitas: c\u00f3mo acompa\u00f1arlas, c\u00f3mo evitar que se vayan sin interactuar y c\u00f3mo transformar la exploraci\u00f3n en una oportunidad real de venta. Ese fue el punto de partida del Caso […]<\/p>\n","protected":false},"author":259,"featured_media":26639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1913],"tags":[2027,1079,826,1154,874,2028],"class_list":["post-26637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-de-exito","tag-casodeexito","tag-contenido","tag-doppler","tag-marketing","tag-marketing-digital","tag-onsite"],"yoast_head":"\n
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