{"id":25795,"date":"2025-11-19T11:35:06","date_gmt":"2025-11-19T14:35:06","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=25795"},"modified":"2025-11-19T11:35:06","modified_gmt":"2025-11-19T14:35:06","slug":"que-es-un-ux-designer","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/que-es-un-ux-designer\/","title":{"rendered":"\u00bfQu\u00e9 es un UX designer y qu\u00e9 hace?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Un <\/span><i><span style=\"font-weight: 400;\">UX Designer<\/span><\/i><span style=\"font-weight: 400;\"> dise\u00f1a experiencias (no solo pantallas) para que las personas consigan lo que buscan de forma simple, agradable y eficiente, mientras el negocio alcanza sus objetivos. Implica investigaci\u00f3n, prototipado, pruebas con usuarios, m\u00e9tricas y un trabajo estrecho con Producto, Desarrollo y Marketing (incluyendo <\/span><b>Email<\/b><span style=\"font-weight: 400;\">, <\/span><b>Notificaciones Push<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Automations<\/b><span style=\"font-weight: 400;\">). Aqu\u00ed tienes la gu\u00eda definitiva, lista para publicar en WordPress.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-25849\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/Blog_-123-que-es-un-ux-designer-1024x440.png\" alt=\"\" width=\"1024\" height=\"440\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog_-123-que-es-un-ux-designer-1024x440.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog_-123-que-es-un-ux-designer-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog_-123-que-es-un-ux-designer-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog_-123-que-es-un-ux-designer-600x258.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog_-123-que-es-un-ux-designer-1536x660.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog_-123-que-es-un-ux-designer-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>\u00bfQu\u00e9 es UX y qu\u00e9 hace un UX Designer?<\/b><\/h2>\n<p><b>UX (User Experience)<\/b><span style=\"font-weight: 400;\"> es la disciplina que dise\u00f1a <\/span><b>experiencias completas<\/b><span style=\"font-weight: 400;\">: desde el primer contacto con una marca hasta la postventa. No se limita al \u201clook &amp; feel\u201d; abarca <\/span><b>entender necesidades<\/b><span style=\"font-weight: 400;\">, <\/span><b>definir flujos<\/b><span style=\"font-weight: 400;\">, <\/span><b>probar con personas<\/b><span style=\"font-weight: 400;\">, <\/span><b>medir<\/b><span style=\"font-weight: 400;\"> y <\/span><b>optimizar<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.fromdoppler.com\/es\/landing-pages\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=que-es-un-ux-designer&amp;utm_content=textlink-principal\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Aplica tus aprendizajes de UX en una Landing Page real. Crea, prueba y optimiza Landing Pages directamente en Doppler. \u00bfVamos?<\/span><\/a><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Un <\/span><b>UX Designer<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descubre<\/b><span style=\"font-weight: 400;\"> qu\u00e9 problema real hay que resolver.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define<\/b><span style=\"font-weight: 400;\"> la Estrategia junto a negocio.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00f1a<\/b><span style=\"font-weight: 400;\"> flujos, wireframes y prototipos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Valida<\/b><span style=\"font-weight: 400;\"> con usuarios y datos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Itera<\/b><span style=\"font-weight: 400;\"> para mejorar conversi\u00f3n y satisfacci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<blockquote>\n<p><span style=\"font-weight: 400;\"><b>#DopplerTip<\/b>: <\/span><span style=\"font-weight: 400;\">UX dise\u00f1a comportamientos probables y deseables<\/span><span style=\"font-weight: 400;\">. Su meta es que las personas logren sus objetivos con el <\/span><b>m\u00ednimo esfuerzo<\/b><span style=\"font-weight: 400;\"> y la <\/span><b>m\u00e1xima claridad<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.fromdoppler.com\/es\/landing-pages\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=seo-que-es-un-ux-designer&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25542 size-large\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/Capta-clientes-y-guialos-a-la-Conversion-con-Landing-Pages-personalizables-1-1024x641.png\" alt=\"\" width=\"1024\" height=\"641\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Capta-clientes-y-guialos-a-la-Conversion-con-Landing-Pages-personalizables-1-1024x641.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Capta-clientes-y-guialos-a-la-Conversion-con-Landing-Pages-personalizables-1-300x188.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Capta-clientes-y-guialos-a-la-Conversion-con-Landing-Pages-personalizables-1-768x480.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Capta-clientes-y-guialos-a-la-Conversion-con-Landing-Pages-personalizables-1-600x375.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Capta-clientes-y-guialos-a-la-Conversion-con-Landing-Pages-personalizables-1-1536x961.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Capta-clientes-y-guialos-a-la-Conversion-con-Landing-Pages-personalizables-1-2048x1281.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><b>UX vs. UI en breve<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>UX<\/b><span style=\"font-weight: 400;\">: se centra en la experiencia, la usabilidad y la utilidad.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>UI<\/b><span style=\"font-weight: 400;\">: se concentra en lo visual y la interacci\u00f3n directa (botones, tipograf\u00eda, colores).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 Ambos roles son complementarios: UX define el recorrido y UI lo materializa.<\/span><\/p>\n<\/blockquote>\n<h2><b>Funciones clave de un UX Designer<\/b><\/h2>\n<table>\n<thead>\n<tr>\n<th>Funci\u00f3n<\/th>\n<th>Qu\u00e9 implica<\/th>\n<th>Por qu\u00e9 es clave en Marketing Digital<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Investigaci\u00f3n con usuarios<\/strong><\/td>\n<td>Entrevistas, encuestas, an\u00e1lisis de comportamiento y mapas de empat\u00eda.<\/td>\n<td>Permite entender qu\u00e9 necesita la audiencia y dise\u00f1ar experiencias que conviertan mejor.<\/td>\n<\/tr>\n<tr>\n<td><strong>Definici\u00f3n de problemas y objetivos<\/strong><\/td>\n<td>Identificar pains reales y priorizar qu\u00e9 mejorar primero.<\/td>\n<td>Alinea la experiencia con objetivos de negocio y evita rehacer trabajo.<\/td>\n<\/tr>\n<tr>\n<td><strong>Arquitectura de la informaci\u00f3n<\/strong><\/td>\n<td>Ordenar contenidos y definir la estructura l\u00f3gica de un producto o Landing Page.<\/td>\n<td>Mejora la navegaci\u00f3n, disminuye fricci\u00f3n y aumenta los registros o ventas.<\/td>\n<\/tr>\n<tr>\n<td><strong>Wireframes y prototipos<\/strong><\/td>\n<td>Bocetos de baja y alta fidelidad para validar ideas antes de dise\u00f1ar.<\/td>\n<td>Reduce costos, acelera decisiones y permite testear conceptos r\u00e1pido.<\/td>\n<\/tr>\n<tr>\n<td><strong>Pruebas de usabilidad y accesibilidad<\/strong><\/td>\n<td>Test A\/B, sesiones moderadas, an\u00e1lisis heur\u00edsticos y revisi\u00f3n de accesibilidad.<\/td>\n<td>Aumenta la satisfacci\u00f3n, ampl\u00eda la audiencia y mejora m\u00e9tricas clave como CTAs y scroll depth.<\/td>\n<\/tr>\n<tr>\n<td><strong>Colaboraci\u00f3n con Desarrollo y Marketing<\/strong><\/td>\n<td>Trabajar con distintos equipos para garantizar consistencia visual y t\u00e9cnica.<\/td>\n<td>Asegura mensajes coherentes, implementaciones correctas y campa\u00f1as m\u00e1s efectivas.<\/td>\n<\/tr>\n<tr>\n<td><strong>Medici\u00f3n e iteraci\u00f3n continua<\/strong><\/td>\n<td>Analizar m\u00e9tricas (tiempo en p\u00e1gina, clics, funnel) y ajustar el dise\u00f1o.<\/td>\n<td>Permite decisiones basadas en datos y optimizar la conversi\u00f3n a largo plazo.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Habilidades esenciales<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e9cnicas:<\/b><span style=\"font-weight: 400;\"> investigaci\u00f3n, arquitectura de informaci\u00f3n, prototipado, escritura UX, accesibilidad y anal\u00edtica.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interpersonales:<\/b><span style=\"font-weight: 400;\"> empat\u00eda, comunicaci\u00f3n, colaboraci\u00f3n, gesti\u00f3n de proyectos y mentalidad de producto.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>Herramientas m\u00e1s usadas<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00f1o:<\/b><span style=\"font-weight: 400;\"> Figma, Sketch, Adobe XD.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Investigaci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Maze, UserTesting, Hotjar.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Colaboraci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Miro, FigJam, Notion.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accesibilidad y QA:<\/b><span style=\"font-weight: 400;\"> axe DevTools, Contrast checkers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Consejo<\/span>: no necesitas todas, domina pocas y \u00fasalas con <a href=\"https:\/\/esdi.es\/101-uxui-recursos-para-investigadores-y-disenadores\/\" target=\"_blank\" rel=\"noopener\">criterio<\/a>.<\/span><\/p>\n<h2><b>Proceso de Dise\u00f1o UX<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descubrir:<\/b><span style=\"font-weight: 400;\"> investigar usuarios, contexto y competencia.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Definir:<\/b><span style=\"font-weight: 400;\"> problemas, hip\u00f3tesis y criterios de \u00e9xito.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idear:<\/b><span style=\"font-weight: 400;\"> talleres, bocetos y soluciones iniciales.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00f1ar:<\/b><span style=\"font-weight: 400;\"> wireframes, prototipos y microcopy.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Validar:<\/b><span style=\"font-weight: 400;\"> pruebas con usuarios y ajustes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implementar:<\/b><span style=\"font-weight: 400;\"> handoff a Desarrollo y QA.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Medir e iterar:<\/b><span style=\"font-weight: 400;\"> KPIs, test A\/B y mejoras.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/academy.fromdoppler.com\/cursos\/curso-email-marketing\/lessons\/que-es-la-certificacion-en-email-marketing\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=que-es-un-ux-designer&amp;utm_content=textlink-2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Aprende a dise\u00f1ar Emails m\u00e1s claros y accesibles. Realiza la Certificaci\u00f3n en Email Marketing. \u00a1No esperes m\u00e1s!<\/span><\/a><\/p>\n<\/blockquote>\n<h2><b>M\u00e9tricas y KPIs<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experiencia:<\/b><span style=\"font-weight: 400;\"> tasa de \u00e9xito de tareas, errores, CES, SUS, NPS.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negocio:<\/b><span style=\"font-weight: 400;\"> conversi\u00f3n, retenci\u00f3n, ticket promedio, LTV.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing:<\/b><span style=\"font-weight: 400;\"> CTR en <\/span><b>Email<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Push<\/b><span style=\"font-weight: 400;\">, fricci\u00f3n en <\/span><b>Formularios<\/b><span style=\"font-weight: 400;\">, recuperaci\u00f3n en <\/span><b>Automations<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>UX aplicado a Marketing: Email, Push y Automations<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing Pages:<\/b><span style=\"font-weight: 400;\"> mensaje claro, jerarqu\u00eda visual, accesibilidad.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Formularios:<\/b><span style=\"font-weight: 400;\"> simples, validados en l\u00ednea y progresivos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email y Transaccionales:<\/b><span style=\"font-weight: 400;\"> dise\u00f1o modular, microcopy claro y accesibilidad.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Notificaciones Push:<\/b><span style=\"font-weight: 400;\"> \u00fatiles, contextuales, con <\/span><i><span style=\"font-weight: 400;\">deep links<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automations:<\/b><span style=\"font-weight: 400;\"> flujos probados, medidos y optimizados (ej. <\/span><b>Carrito Abandonado<\/b><span style=\"font-weight: 400;\">).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>Formaci\u00f3n y portafolio UX<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aprendizaje en 90 d\u00edas:<\/b><span style=\"font-weight: 400;\"> fundamentos, investigaci\u00f3n, prototipado, validaci\u00f3n y m\u00e9tricas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Portafolio convincente:<\/b><span style=\"font-weight: 400;\"> 3\u20134 proyectos reales, proceso completo y m\u00e9tricas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experiencia inicial:<\/b> <i><span style=\"font-weight: 400;\">side projects<\/span><\/i><span style=\"font-weight: 400;\">, hackathons, redise\u00f1os con hip\u00f3tesis y pruebas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>Errores comunes<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dise\u00f1ar sin investigar.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignorar accesibilidad.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confundir UX con UI.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No medir impacto.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copiar patrones sin contexto.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b>FAQs<\/b><\/h2>\n<p><b>\u00bfNecesito programar?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No, pero ayuda.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>\u00bfC\u00f3mo empezar?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Portafolio end-to-end y proyectos reales.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>\u00bfRoles relacionado?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">UX Researcher, UX Writer, Product Designer.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>\u00bfComo es el crecimiento<\/b><span style=\"font-weight: 400;\"> <strong>en el rol?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Junior \u2192 Senior \u2192 Lead\/Manager o especializaci\u00f3n.<\/span><\/p>\n<h2>\u00a1Dise\u00f1emos juntos!<\/h2>\n<p><span style=\"font-weight: 400;\">Ser <\/span><b>UX Designer<\/b><span style=\"font-weight: 400;\"> es construir experiencias completas que conecten necesidades reales con resultados de negocio. No se trata solo de est\u00e9tica, sino de reducir fricci\u00f3n, aumentar claridad y generar valor.<\/span><\/p>\n<p><b>Siguiente paso recomendado:<\/b><span style=\"font-weight: 400;\"> optimiza un flujo clave de tu <\/span><b>Tienda Online<\/b><span style=\"font-weight: 400;\"> y con\u00e9ctalo con <\/span><b>Email<\/b><span style=\"font-weight: 400;\">, <\/span><b>Notificaciones Push<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Automations<\/b><span style=\"font-weight: 400;\"> para maximizar conversiones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres llevar estas pr\u00e1cticas a tus Campa\u00f1as? Crea una <\/span><b>Landing Page<\/b><span style=\"font-weight: 400;\"> optimizada, conecta <\/span><b>Formularios<\/b><span style=\"font-weight: 400;\">, activa <\/span><b>Automations<\/b><span style=\"font-weight: 400;\"> y combina <\/span><a href=\"https:\/\/www.fromdoppler.com\/blog\/email-marketing\" target=\"_blank\" rel=\"noopener\"><b>Email<\/b><\/a><span style=\"font-weight: 400;\"> con <\/span><b>Notificaciones Push<\/b><span style=\"font-weight: 400;\"> para maximizar resultados. \u00a1Empieza hoy con <a href=\"https:\/\/www.fromdoppler.com\/es\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=seo-que-es-un-ux-designer&amp;utm_content=textlink-body\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre el rol del dise\u00f1ador UX, sus funciones y por qu\u00e9 es esencial para crear buenas experiencias digitales.<\/p>\n","protected":false},"author":249,"featured_media":25849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[889],"tags":[904,1079,1459,1630,855,912,1156,1462,874,1142,849,1763,1536,1660,911,839],"class_list":["post-25795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-campana","tag-contenido","tag-digital","tag-encuesta","tag-estrategia","tag-landing-page","tag-landing-pages","tag-lead","tag-marketing-digital","tag-medicion","tag-metricas","tag-objetivos","tag-online","tag-ue","tag-ui","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es un UX designer y qu\u00e9 hace?<\/title>\n<meta name=\"description\" content=\"Descubre el rol del 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