{"id":23717,"date":"2024-12-20T10:30:14","date_gmt":"2024-12-20T13:30:14","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=23717"},"modified":"2026-04-22T12:58:04","modified_gmt":"2026-04-22T15:58:04","slug":"estadisticas-de-e-commerce","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/estadisticas-de-e-commerce\/","title":{"rendered":"Estad\u00edsticas de E-commerce"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23718\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20241218-Estadisticas-de-E-commerce-2024-1024x439.png\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20241218-Estadisticas-de-E-commerce-2024-1024x439.png 1024w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20241218-Estadisticas-de-E-commerce-2024-300x129.png 300w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20241218-Estadisticas-de-E-commerce-2024-768x330.png 768w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20241218-Estadisticas-de-E-commerce-2024-600x257.png 600w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20241218-Estadisticas-de-E-commerce-2024-1536x659.png 1536w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20241218-Estadisticas-de-E-commerce-2024-2048x879.png 2048w\" alt=\"\" width=\"1024\" height=\"439\" \/><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>E-commerce<\/b><span style=\"font-weight: 400;\"> en 2024 es una pr\u00e1ctica habitual y con una presencia muy marcada en los comercios y negocios con los que interactuamos d\u00eda a d\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sus diversos usos generan que se convierta en una herramienta central para el intercambio de bienes y servicios de todo tipo. Debido a su impacto en la actualidad, queremos mostrarte las <\/span><b>Estad\u00edsticas de E-commerce<\/b><span style=\"font-weight: 400;\"> m\u00e1s relevantes (globales y en Argentina), adem\u00e1s de tendencias y datos accionables para que puedas tomar mejores decisiones de Marketing y ventas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comencemos \ud83d\ude42<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Estad\u00edsticas de E-commerce: panorama global (2024-2025)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de bajar a datos por dispositivos, industrias o redes sociales, conviene mirar el \u201cmapa general\u201d. Estas m\u00e9tricas ayudan a dimensionar el tama\u00f1o del mercado y su evoluci\u00f3n.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>El 20% de las compras en todo el mundo<\/b><span style=\"font-weight: 400;\"> se realizan mediante E-commerce \u2013 <\/span><i><span style=\"font-weight: 400;\">Statista<\/span><\/i><\/li>\n<li aria-level=\"1\"><b>El E-commerce mueve alrededor de 6,5 billones de USD<\/b><span style=\"font-weight: 400;\"> a nivel mundial \u2013 <\/span><i><span style=\"font-weight: 400;\">Statista<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Las proyecciones indican que las <\/span><b>ventas globales de E-commerce superar\u00edan los 6,92 billones de USD en 2025<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">eMarketer<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">En 2025, el E-commerce podr\u00eda <\/span><b>representar el 21% del comercio minorista global<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">eMarketer<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">China y Estados Unidos representan el mayor tr\u00e1fico de E-commerce en todo el mundo: <\/span><b>China 30% y Estados Unidos 19%<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">World Economic Forum<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Statista<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">La poblaci\u00f3n que m\u00e1s gasta en E-commerce a nivel mundial en un a\u00f1o es <\/span><b>Dinamarca (2.916\u20ac)<\/b><span style=\"font-weight: 400;\">, seguida de <\/span><b>Noruega (2.364\u20ac)<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Reino Unido (2.316\u20ac)<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">Statista<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">En Am\u00e9rica, <\/span><b>Chile (608 USD)<\/b><span style=\"font-weight: 400;\"> lidera el listado de pa\u00edses con mayor consumo de bienes y servicios mediante E-commerce al a\u00f1o, seguido de <\/span><b>M\u00e9xico (338 USD)<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Argentina (299 USD)<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">Statista<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">E-commerce en Argentina: estad\u00edsticas y datos clave (CACE 2025)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si vend\u00e9s en Argentina, estos n\u00fameros son especialmente \u00fatiles para entender el tama\u00f1o del mercado, el comportamiento de compra y el contexto competitivo. Seg\u00fan el <\/span><b>Estudio Anual 2025<\/b><span style=\"font-weight: 400;\"> de la <\/span><b>C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE)<\/b><span style=\"font-weight: 400;\">, el E-commerce local sigue creciendo incluso en un escenario desafiante.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">La <\/span><b>facturaci\u00f3n del E-commerce creci\u00f3 55%<\/b><span style=\"font-weight: 400;\"> vs. 2024 (con <\/span><b>31,5% de inflaci\u00f3n interanual<\/b><span style=\"font-weight: 400;\">) y alcanz\u00f3 <\/span><b>$34.033.238 millones de pesos<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">CACE, Estudio Anual 2025<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">El <\/span><b>ticket promedio<\/b><span style=\"font-weight: 400;\"> fue de <\/span><b>$134.519<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">CACE, Estudio Anual 2025<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Las <\/span><b>\u00f3rdenes de compra<\/b><span style=\"font-weight: 400;\"> subieron <\/span><b>3%<\/b><span style=\"font-weight: 400;\"> vs. 2024, llegando a <\/span><b>253 millones<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">CACE, Estudio Anual 2025<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Las <\/span><b>unidades vendidas<\/b><span style=\"font-weight: 400;\"> crecieron <\/span><b>28%<\/b><span style=\"font-weight: 400;\"> vs. 2024, alcanzando <\/span><b>645 millones<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">CACE, Estudio Anual 2025<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">En log\u00edstica, la <\/span><b>entrega a domicilio<\/b><span style=\"font-weight: 400;\"> sigue siendo la opci\u00f3n principal (<\/span><b>59%<\/b><span style=\"font-weight: 400;\">), aunque crece el <\/span><b>retiro en punto de venta<\/b><span style=\"font-weight: 400;\"> (<\/span><b>29%<\/b><span style=\"font-weight: 400;\">) \u2013 <\/span><i><span style=\"font-weight: 400;\">CACE, Estudio Anual 2025<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">En cuotas, el financiamiento se concentra en <\/span><b>3 cuotas (28%)<\/b><span style=\"font-weight: 400;\"> y <\/span><b>6 cuotas (26%)<\/b><span style=\"font-weight: 400;\">; <\/span><b>1 cuota<\/b><span style=\"font-weight: 400;\"> representa <\/span><b>27%<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">CACE, Estudio Anual 2025<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">En 2025 se sumaron <\/span><b>m\u00e1s de un mill\u00f3n de nuevos compradores<\/b><span style=\"font-weight: 400;\"> al canal online \u2013 <\/span><i><span style=\"font-weight: 400;\">CACE, Estudio Anual 2025<\/span><\/i><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Rubros con mayor facturaci\u00f3n en Argentina<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Entender qu\u00e9 categor\u00edas traccionan m\u00e1s facturaci\u00f3n te ayuda a comparar tu performance, ajustar tu mix de productos y estimar demanda.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Pasajes y Turismo<\/b><\/li>\n<li aria-level=\"1\"><b>Alimentos, Bebidas y Art\u00edculos de limpieza<\/b><\/li>\n<li aria-level=\"1\"><b>Equipos de audio, imagen, consolas, TI y telefon\u00eda<\/b><\/li>\n<li aria-level=\"1\"><b>Art\u00edculos para el Hogar (muebles, decoraci\u00f3n)<\/b><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Fuente: CACE, Estudio Anual 2025.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">E-commerce por dispositivos<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><b>Los dispositivos m\u00f3viles dominan<\/b><span style=\"font-weight: 400;\"> el E-commerce a nivel mundial. El <\/span><b>68%<\/b><span style=\"font-weight: 400;\"> de las transacciones en Internet se realizan mediante <\/span><b>smartphones<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">Statcounter<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Similarweb<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">El segundo lugar lo ocupan las <\/span><b>computadoras de escritorio<\/b><span style=\"font-weight: 400;\">, representando un <\/span><b>29%<\/b><span style=\"font-weight: 400;\"> de las transacciones por E-commerce en todo el mundo \u2013 <\/span><i><span style=\"font-weight: 400;\">Statcounter<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Similarweb<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Finalmente, el <\/span><b>3%<\/b><span style=\"font-weight: 400;\"> restante del tr\u00e1fico por E-commerce mundial se realiza a trav\u00e9s de <\/span><b>tablets<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">Statcounter<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Similarweb<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">A pesar de esta distribuci\u00f3n del tr\u00e1fico global, los dispositivos con mayor tasa de conversi\u00f3n son las <\/span><b>computadoras de escritorio (2,3%)<\/b><span style=\"font-weight: 400;\">. En este caso, <\/span><b>m\u00f3viles (0,8%)<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">Flat101<\/span><\/i><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Qu\u00e9 implican estas estad\u00edsticas (y c\u00f3mo usarlas a tu favor)<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Mobile-first no es opcional<\/b>: si la mayor parte del tr\u00e1fico y las compras llegan desde smartphone, tu tienda debe cargar r\u00e1pido y ser f\u00e1cil de navegar con el pulgar.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Desktop convierte mejor<\/b>: suele ser donde se cierran compras de mayor complejidad (comparaci\u00f3n, financiaci\u00f3n, B2B). Por eso conviene medir por dispositivo y optimizar el checkout en ambos.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Segmentaci\u00f3n por dispositivo<\/b>: no muestres el mismo mensaje a todos. Por ejemplo, en m\u00f3vil prioriz\u00e1 urgencia y pagos r\u00e1pidos; en desktop, comparativas, garant\u00edas, fichas t\u00e9cnicas y financiaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=fromdoppler&amp;utm_medium=blog&amp;utm_campaign=estadisticas-ecommerce\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23302\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/AutomatizaTusCampanas-1024x641.png\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/AutomatizaTusCampanas-1024x641.png 1024w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/AutomatizaTusCampanas-300x188.png 300w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/AutomatizaTusCampanas-768x481.png 768w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/AutomatizaTusCampanas-600x375.png 600w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/AutomatizaTusCampanas-1536x961.png 1536w, https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/AutomatizaTusCampanas-2048x1282.png 2048w\" alt=\"\" width=\"1024\" height=\"641\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Industrias con mayor presencia en E-commerce<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">El sector de la <\/span><b>Moda<\/b><span style=\"font-weight: 400;\"> es el que genera mayor tr\u00e1fico y ventas en Internet, representando el <\/span><b>20%<\/b><span style=\"font-weight: 400;\"> de las transacciones globales \u2013 <\/span><i><span style=\"font-weight: 400;\">Statista<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">El rubro <\/span><b>Tecnolog\u00eda<\/b><span style=\"font-weight: 400;\"> (software y hardware) es el segundo con mayor presencia y movimiento de E-commerce en todo el mundo, representando un <\/span><b>18%<\/b><span style=\"font-weight: 400;\"> de las ventas globales \u2013 <\/span><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">El tr\u00e1fico de <\/span><b>Alimentos<\/b><span style=\"font-weight: 400;\"> (supermercados y servicios de entrega) representa el <\/span><b>12%<\/b><span style=\"font-weight: 400;\"> del E-commerce mundial \u2013 <\/span><i><span style=\"font-weight: 400;\">World Economic Forum<\/span><\/i><\/li>\n<li aria-level=\"1\"><b>Salud y belleza<\/b><span style=\"font-weight: 400;\"> (cosm\u00e9ticos, cuidado personal, etc.) participa en el <\/span><b>9%<\/b><span style=\"font-weight: 400;\"> de las ventas globales mediante E-commerce \u2013 <\/span><i><span style=\"font-weight: 400;\">Business Insider<\/span><\/i><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Oportunidades por industria: c\u00f3mo \u201cleer\u201d los datos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00e1s all\u00e1 del ranking, estas estad\u00edsticas de E-commerce sirven para detectar patrones:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Moda<\/b>: el diferencial suele estar en personalizaci\u00f3n (recomendaciones), gu\u00edas de talle, rese\u00f1as y automatizaciones de recuperaci\u00f3n de carrito.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Tecnolog\u00eda<\/b>: pesa la confianza (garant\u00eda, devoluciones, medios de pago) y la informaci\u00f3n (fichas t\u00e9cnicas, comparativas, FAQs).<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Alimentos<\/b>: gana quien domina recurrencia (suscripciones, recordatorios de reposici\u00f3n, bundles) y log\u00edstica.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Salud y belleza<\/b>: funcionan muy bien los flujos post-compra (tips de uso, cross-sell) y la prueba social (UGC, rese\u00f1as, influencers).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">E-commerce y Redes Sociales<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Aproximadamente, el <\/span><b>20%<\/b><span style=\"font-weight: 400;\"> del comercio electr\u00f3nico se genera mediante <\/span><b>Redes Sociales<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">DataReportal<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Salesforce<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">El <\/span><b>10%<\/b><span style=\"font-weight: 400;\"> del tr\u00e1fico de las tiendas Web de E-commerce proviene de <\/span><b>Redes Sociales<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">DataReportal<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Salesforce<\/span><\/i><\/li>\n<li aria-level=\"1\"><b>Facebook<\/b><span style=\"font-weight: 400;\"> es la Red Social que m\u00e1s visitas a tiendas y sitios E-commerce genera a nivel mundial, representando un <\/span><b>80%<\/b><span style=\"font-weight: 400;\"> del tr\u00e1fico social dirigido a estas Web \u2013 <\/span><i><span style=\"font-weight: 400;\">StatCounter Global Stats<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Similarweb<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Cerca del <\/span><b>50%<\/b><span style=\"font-weight: 400;\"> de los usuarios de <\/span><b>TikTok<\/b><span style=\"font-weight: 400;\"> han realizado compras despu\u00e9s de descubrir productos en esta Red Social \u2013 <\/span><i><span style=\"font-weight: 400;\">StatCounter Global Stats<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Similarweb<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Alrededor del <\/span><b>30%<\/b><span style=\"font-weight: 400;\"> de los consumidores por E-commerce realizaron compras por Redes Sociales \u2013 <\/span><i><span style=\"font-weight: 400;\">Dialecto<\/span><\/i><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Social commerce: 3 recomendaciones r\u00e1pidas para convertir m\u00e1s<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Acort\u00e1 el camino<\/b>: si el usuario descubre en redes, la landing tiene que estar alineada (mismo producto, mismo precio, mismo mensaje).<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Captur\u00e1 el dato<\/b>: ofrec\u00e9 un incentivo (descuento, env\u00edo gratis, gu\u00eda) para llevar tr\u00e1fico social a tu base y no depender solo del algoritmo.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Automatiz\u00e1 el seguimiento<\/b>: quien llega desde redes muchas veces necesita 2-3 impactos m\u00e1s para comprar (recordatorio, prueba social, oferta por tiempo limitado).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Pagos, cuotas y confianza: estad\u00edsticas que impactan en la conversi\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En E-commerce, la conversi\u00f3n no depende solo del producto: el \u201cc\u00f3mo se paga\u201d y la percepci\u00f3n de seguridad pesan much\u00edsimo.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">En Argentina, el financiamiento a plazos de <\/span><b>3 a 6 cuotas<\/b><span style=\"font-weight: 400;\"> concentra m\u00e1s de la mitad de las ventas; y las tarjetas de cr\u00e9dito siguen liderando, mientras que <\/span><b>las transferencias desde billeteras electr\u00f3nicas crecen<\/b><span style=\"font-weight: 400;\"> vs. 2024 \u2013 <\/span><i><span style=\"font-weight: 400;\">CACE, Estudio Anual 2025<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">En el ecosistema Tiendanube (Argentina), el uso de <\/span><b>tarjeta de cr\u00e9dito baj\u00f3 al 48,8%<\/b><span style=\"font-weight: 400;\">, mientras que <\/span><b>las transferencias crecieron al 24,5%<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><i><span style=\"font-weight: 400;\">NubeCommerce 2026 (datos 2025)<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 te llev\u00e1s de esto? Que ofrecer <\/span><b>m\u00e9todos de pago variados<\/b><span style=\"font-weight: 400;\">, <\/span><b>cuotas<\/b><span style=\"font-weight: 400;\"> e <\/span><b>incentivos para pago inmediato<\/b><span style=\"font-weight: 400;\"> puede mejorar conversi\u00f3n y flujo de caja a la vez.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">IA y automatizaci\u00f3n en E-commerce: hacia d\u00f3nde va el mercado<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La eficiencia operativa se volvi\u00f3 un diferenciador clave. En la pr\u00e1ctica, esto significa automatizar atenci\u00f3n, segmentaci\u00f3n y campa\u00f1as para vender m\u00e1s sin aumentar costos al mismo ritmo.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">En marcas de mayor volumen (ecosistema Tiendanube), se delega el <\/span><b>65% de las consultas en agentes de IA<\/b><span style=\"font-weight: 400;\">, resolviendo casos sin intervenci\u00f3n humana \u2013 <\/span><i><span style=\"font-weight: 400;\">NubeCommerce 2026<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esto se traduce en mejores tiempos de respuesta, m\u00e1s satisfacci\u00f3n y m\u00e1s conversiones, especialmente en fechas pico (Hot Sale, CyberMonday, Navidad, etc.).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">C\u00f3mo usar estas estad\u00edsticas de E-commerce para mejorar tus resultados<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los datos sirven si se convierten en acciones. Te dejamos una lista pr\u00e1ctica para que puedas aplicar hoy mismo:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Optimiz\u00e1 tu tienda para mobile<\/b>: velocidad, navegaci\u00f3n simple, botones visibles y checkout corto.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Med\u00ed por canal y por dispositivo<\/b>: no mires solo ventas totales; separ\u00e1 tr\u00e1fico, conversi\u00f3n y ticket promedio por fuente.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Arm\u00e1 automatizaciones clave<\/b>: bienvenida, carrito abandonado, post-compra, winback y recomendaciones seg\u00fan comportamiento.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Hac\u00e9 crecer tu base propia<\/b>: captaci\u00f3n por pop-up\/landing + newsletter + segmentaci\u00f3n. Es tu activo para no depender 100% de ads o redes.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><b>Mejor\u00e1 pagos y log\u00edstica<\/b>: ofrec\u00e9 cuotas cuando el ticket lo amerita y opciones de entrega\/retira en punto seg\u00fan preferencia del cliente.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusi\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En conclusi\u00f3n, el 2024 mantiene la tendencia creciente de tr\u00e1fico y ventas mediante E-commerce de productos y servicios de todo tipo: tecnolog\u00eda, alimentos, indumentaria, soluciones profesionales, etc. Y los datos m\u00e1s recientes de 2025 muestran que, incluso en contextos complejos, el canal online sigue consolid\u00e1ndose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su implementaci\u00f3n en estos tiempos no es una opci\u00f3n. Contar con un E-commerce adaptado a las necesidades de tu negocio puede ser un antes y un despu\u00e9s en tus ingresos. Es por eso que desde <\/span><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=fromdoppler&amp;utm_medium=blog&amp;utm_campaign=estadisticas-ecommerce\"><b>Doppler<\/b><\/a><span style=\"font-weight: 400;\"> te ofrecemos estrategias y automatizaciones para que puedas explotar al m\u00e1ximo todos los canales de tu negocio y te conviertas en un E-commerce referente en tu sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Te invitamos a consultar nuestros <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/precios\"><b>Planes y Precios<\/b><\/a><span style=\"font-weight: 400;\"> o a ponerte en <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/contacto\/\"><b>Contacto<\/b><\/a><span style=\"font-weight: 400;\"> con nosotros para recibir una asesor\u00eda completa sobre las mejores opciones para tu comercio electr\u00f3nico!<\/span><\/p>\n<p><!-- #comments --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1les son las Estad\u00edsticas de E-commerce m\u00e1s importantes? Ent\u00e9rate de cada una de ellas en este post.<\/p>\n","protected":false},"author":198,"featured_media":23718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[1159,874,1036],"class_list":["post-23717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-ecommerce-2","tag-marketing-digital","tag-tienda-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estad\u00edsticas de E-commerce: datos clave<\/title>\n<meta name=\"description\" content=\"Descubre estad\u00edsticas de E-commerce, conoce tendencias del sector y entiende mejor el comportamiento de compra en el entorno digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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