{"id":21933,"date":"2023-10-11T16:42:15","date_gmt":"2023-10-11T19:42:15","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=21933"},"modified":"2023-10-11T17:39:57","modified_gmt":"2023-10-11T20:39:57","slug":"el-emms-digital-trends-2023","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/el-emms-digital-trends-2023\/","title":{"rendered":"El EMMS Digital Trends 2023 sorprende con interesantes propuestas sobre Inteligencia Artificial, SEO y Marketing Automation"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21934\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20231011-EMMSDT-1024x437.png\" alt=\"\" width=\"1024\" height=\"437\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231011-EMMSDT-1024x437.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231011-EMMSDT-300x128.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231011-EMMSDT-768x327.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231011-EMMSDT-600x256.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231011-EMMSDT-1536x655.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231011-EMMSDT-2048x873.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>Un nuevo EMMS se acerca. \u00a1Encuentra aqu\u00ed todo lo que debes saber!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/goemms.com\/\"><span style=\"font-weight: 400;\">EMMS,<\/span><\/a><span style=\"font-weight: 400;\"> uno de los mayores acontecimientos en Marketing para el p\u00fablico hispanohablante, presenta detalles de lo que ser\u00e1 su <\/span><span style=\"font-weight: 400;\">pr\u00f3xima edici\u00f3n tras m\u00e1s de 15 a\u00f1os de trayectoria.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se trata de un evento, que hasta el momento convoc\u00f3 a m\u00e1s de 265.000 inscritos, con asistentes de m\u00e1s de 10 pa\u00edses y con participaci\u00f3n de 150 speakers referentes en la industria.<\/span><\/p>\n<h2><b>Veamos los puntos claves de esta edici\u00f3n:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se realizar\u00e1 del <\/span><b>13 al 16 de noviembre <\/b><span style=\"font-weight: 400;\">y cada d\u00eda constar\u00e1 de conferencias, espacios de networking y talleres pr\u00e1cticos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se presentar\u00e1n speakers reconocidos internacionalmente y representantes de compa\u00f1\u00edas l\u00edderes como <\/span><b>Google, Youtube, Ingenia, Metricool y EUDE Business School<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reg\u00edstrate de forma gratuita al <\/span><a href=\"https:\/\/goemms.com\/digital-trends?utm_source=ejemplo&amp;utm_medium=partners&amp;utm_campaign=et-prensa-emmsdt-registro-oct23\"><span style=\"font-weight: 400;\">EMMS DT 2023<\/span><\/a><span style=\"font-weight: 400;\"> para asistir a las conferencias y <\/span><a href=\"https:\/\/goemms.com\/digital-trends#entradas?utm_source=ejemplo&amp;utm_medium=partners&amp;utm_campaign=et-prensa-emmsdt-compra-entrada-vip-oct23\"><b>adquiere tus entradas VIP<\/b><\/a><span style=\"font-weight: 400;\"> para acceder tambi\u00e9n al Networking, los Workshops y otros beneficios especiales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esta edici\u00f3n contar\u00e1 con la participaci\u00f3n de figuras como <\/span><a href=\"https:\/\/www.linkedin.com\/in\/marcoswestphalen\/\"><b>Marcos Westphalen<\/b><\/a> <span style=\"font-weight: 400;\">de <\/span><b>Google <\/b><span style=\"font-weight: 400;\">Customer Solutions, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/borjacastelar\/\"><b>Borja Castelar<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/fernandodacunto\/\"><b>Fernando D\u2019Acunto<\/b><\/a> <span style=\"font-weight: 400;\">de <\/span><b>Youtube<\/b><span style=\"font-weight: 400;\"> Ads,<\/span><a href=\"https:\/\/www.linkedin.com\/in\/vanesajackson\/\"> <b>Vanesa Jackson<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/rubengallardolobato\/\"><b>Rub\u00e9n Gallardo<\/b><\/a><span style=\"font-weight: 400;\"> de <\/span><b>Aprendamos Marketing<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/pablohdzohagan\/\"><b>Pablo O\u2019Hagan<\/b> <\/a><span style=\"font-weight: 400;\">de la <\/span><b>Ingenia<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/gladysneurohacker\/\"><b>Gladys Kali<\/b><\/a><span style=\"font-weight: 400;\"> e<\/span><a href=\"https:\/\/www.linkedin.com\/in\/isabel-romero-carretero\/\"> <b>Isabel Romero<\/b><\/a> <span style=\"font-weight: 400;\">de <\/span><b>Metricool<\/b><span style=\"font-weight: 400;\">, entre otros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a las tem\u00e1ticas, algunas que te podemos adelantar son: <\/span><a href=\"https:\/\/www.fromdoppler.com\/blog\/tendencias-de-interfaz-de-usuario-ui-y-experiencia-de-usuario-ux-que-esperar-en-2022\/\"><b>Experiencia del Usuario<\/b><\/a><span style=\"font-weight: 400;\"> o UX, <\/span><a href=\"https:\/\/www.fromdoppler.com\/blog\/5-acciones-seo-que-puedes-utilizar-en-tu-pagina-web\/?utm_source=direct\"><b>SEO <\/b><\/a><b>y Linkbuilding<\/b><span style=\"font-weight: 400;\">, estrategias para <\/span><b>compra de medios <\/b><span style=\"font-weight: 400;\">y generaci\u00f3n de <\/span><b>Ads<\/b><span style=\"font-weight: 400;\">, t\u00e9cnicas de <\/span><b>monetizaci\u00f3n de contenidos en redes sociales<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.fromdoppler.com\/blog\/cursos-recomendados-para-aprender-del-marketing-digital-gratis\/\"><b>Marketing de Contenidos<\/b> <\/a><span style=\"font-weight: 400;\">e<\/span><a href=\"https:\/\/www.fromdoppler.com\/blog\/inteligencia-artificial-inbound-marketing\/\"> <b>Inteligencia Artificial<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">entre otras.<\/span><\/p>\n<h2><b>Las novedades de este EMMS Digital Trends\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Si te interesa asistir al evento, se ofrecen cuatro tipos de entradas con distintos beneficios con las que puede reservarse un lugar en el tan esperado EMMS Digital Trends. Puedes chequear las diferentes entradas <\/span><a href=\"https:\/\/goemms.com\/digital-trends-registrado?utm_source=direct#entradas\"><span style=\"font-weight: 400;\">en el sitio oficial<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Conferencias a las que puedes asistir<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Se realizar\u00e1n conferencias por cada d\u00eda del evento, que ser\u00e1n transmitidas por medio de la p\u00e1gina web del EMMS. Entre ellas se destacan:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Marcos Westphalen,<\/strong> Director de Google Customer Solutions para Spanish-Speaking Latin America, con \u201cTransformando tu Negocio con Inteligencia Artificial\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Fernando D\u2019Acunto,<\/strong> Sr Product Marketing Manager en YouTube Ads, con \u201cDise\u00f1ando campa\u00f1as realmente poderosas\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Isabel Romero,<\/strong> Head of Marketing en Metricool, con \u201cCrea un mes de contenido para todas tus redes a partir de una idea\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Sabina Silva,<\/strong> Customer Success en Genwords, con \u201cEstrategia SEO paso a paso para SaaS\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Juan Moyano,<\/strong> Consultor de Marketing y Growth Hacker y profesor en EUDE Business School, con \u201cSEO e IA \u00bfqu\u00e9 nos espera?\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Xavier Idevik,<\/strong> Director de Marketing en DonDominio, con \u201cNo condenes tu marca con un mal nombre de dominio\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Pablo O&#8217;Hagan,<\/strong> CEO &amp; Founder de Ingenia, con \u201cConstruyendo la estrategias de crecimiento digital Integral en 2024\u201d<\/span><\/li>\n<\/ul>\n<h2><a href=\"https:\/\/goemms.com\/digital-trends?utm_source=fromdoppler&amp;utm_medium=blog&amp;utm_campaign=et-invitacion-emmsdt-banner-top10-23%20\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21896\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/Banner-EMMS-1024x557.png\" alt=\"\" width=\"1024\" height=\"557\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-EMMS-1024x557.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-EMMS-300x163.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-EMMS-768x417.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-EMMS-600x326.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-EMMS-1536x835.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-EMMS-2048x1113.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h2>\n<h2><b>Contenido VIP desarrollada especialmente para esta edici\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una vez finalizada la etapa de conferencias de cada una de las jornadas, se abrir\u00e1 el espacio para las actividades en las que los asistentes VIP podr\u00e1n interactuar y seguir capacit\u00e1ndose para <\/span><b>llevarse muchas m\u00e1s herramientas para su estrategia digital<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primero se habilitar\u00e1n las <\/span><b>salas de Networking<\/b><span style=\"font-weight: 400;\">, actividad de <\/span><b>una hora de duraci\u00f3n <\/b><span style=\"font-weight: 400;\">en la que los presentes recibir\u00e1n una consigna y podr\u00e1n iniciar conversaci\u00f3n con colegas y representantes de empresas l\u00edderes de todo Latinoam\u00e9rica y Espa\u00f1a. La propuesta se basa en brindar un espacio para generar v\u00ednculos profesionales, enriquecerse mediante el intercambio de ideas y debatir sobre la actualidad del sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una vez finalizado el networking, en cada d\u00eda se realizar\u00e1n en simult\u00e1neo distintos <\/span><b>workshops pr\u00e1cticos<\/b><span style=\"font-weight: 400;\"> con reconocidos especialistas en Marketing que compartir\u00e1n herramientas, t\u00e9cnicas, consejos y casos de aplicaci\u00f3n para lograr el \u00e9xito en todo tipo de negocios. De la misma manera que el evento principal, <\/span><b>cada uno de estos talleres ofrecer\u00e1 un certificado de asistencia.<\/b><\/p>\n<h2><b>Algunos de los workshops ser\u00e1n:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Domina el Social Selling en LinkedIn y aumenta tus ventas<\/b><span style=\"font-weight: 400;\">\u201d,<\/span><span style=\"font-weight: 400;\"> brindado por el Instructor Oficial de LinkedIn Learning &amp; Formador <\/span><b>Borja Castelar<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Posicionamiento Digital de Marca Personal<\/b><span style=\"font-weight: 400;\">\u201d, <\/span><span style=\"font-weight: 400;\">brindado por la mentora de Negocios Digitales <\/span><b>Vanesa Jackson<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u201cCrea paso a paso una campa\u00f1a de generaci\u00f3n de clientes potenciales en Facebook<\/b><span style=\"font-weight: 400;\">\u201d, brindado por el Director General en Aprendamos Marketing <\/span><b>Rub\u00e9n Gallardo<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Modelo de negocios para Monetizaci\u00f3n en Youtube<\/b><span style=\"font-weight: 400;\">\u201d, brindado por Cofounder en The FigCo <\/span><b>Laura Figueroa<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>T\u00e9cnicas de Neurohacking para mantener el foco y la calma durante una campa\u00f1a de marketing<\/b><span style=\"font-weight: 400;\">\u201d, brindado por la Mentora de L\u00edderes Conscientes <\/span><b>Gladys Kali<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>El M\u00e9todo para conseguir reuniones con marcas gigantes por Linkedin<\/b><span style=\"font-weight: 400;\">\u201d, brindado por el Co-founder de Regrow <\/span><b>Juan Pablo Villani<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>C\u00f3mo armar un Dashboard en G4 para tu E-commerce<\/b><span style=\"font-weight: 400;\">\u201d brindado por el Experto en SEO y Google Analytics <\/span><b>Mart\u00edn Garay.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>\u00bfLa IA te dejar\u00e1 sin trabajo, o \u00bfte lo har\u00e1 m\u00e1s f\u00e1cil?<\/b><span style=\"font-weight: 400;\">\u201d brindado por el CEO en MKT Marketing Digital y Marketing Digital Experience <\/span><b>Alejandro Jos\u00e9<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>C\u00f3mo medimos la experiencia del cliente: mejores pr\u00e1cticas de NPS<\/b><span style=\"font-weight: 400;\">\u201d brindado por Founder en Biclus <\/span><b>Alejandro Parra<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>C\u00f3mo Ejecutar una Estrategia SEO y de Linkbuilding<\/b><span style=\"font-weight: 400;\">\u201d, brindado por la Jefa de Operaciones Genwords <\/span><b>Sabina Silva<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Aprende a crear contenidos rentables<\/b><span style=\"font-weight: 400;\">\u201d, brindado por el CEO en Content Profit <\/span><b>Zeke Novarino<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Crea contenidos innovadores con Canva y su IA\u201d<\/b><span style=\"font-weight: 400;\">, brindado por el Country Community Manager LATAM en Canva Diego Dagnino.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Todo est\u00e1 en marcha para prepararnos a escuchar, debatir y participar de las m\u00e1s interesantes ponencias sobre las tendencias digitales que vienen para este 2023. <\/span><a href=\"https:\/\/goemms.com\/digital-trends\"><span style=\"font-weight: 400;\">\u00a1Solo falta que te registres para participar!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo EMMS se acerca. \u00a1Encuentra aqu\u00ed todo lo que debes saber!<\/p>\n","protected":false},"author":59,"featured_media":21934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1864],"tags":[1789,948,1691],"class_list":["post-21933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emms","tag-automation-marketing","tag-emms","tag-estrategias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El EMMS Digital Trends 2023| Blog | From Doppler<\/title>\n<meta name=\"description\" content=\"Un nuevo EMMS se acerca. \u00a1Encuentra aqu\u00ed todo lo que debes saber!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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