{"id":19343,"date":"2021-11-18T09:00:33","date_gmt":"2021-11-18T12:00:33","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=19343"},"modified":"2021-11-17T21:33:18","modified_gmt":"2021-11-18T00:33:18","slug":"bigquery","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/bigquery\/","title":{"rendered":"Perfecciona tu estrategia de Marketing Digital con BigQuery"},"content":{"rendered":"

\"\"<\/p>\n

\u00bfQu\u00e9 est\u00e1s haciendo bien y qu\u00e9 puedes mejorar de tu estrategia comercial?<\/strong> Con la <\/span>nueva funcionalidad<\/span><\/a> de Doppler, accede a la informaci\u00f3n de tus Campa\u00f1as de Email Marketing a trav\u00e9s de <\/span>Google BigQuery<\/span><\/a>, cr\u00fazala con otras fuentes de datos (como el tr\u00e1fico de tu Sitio o la performance de tu publicidad online) y visualiza los resultados globales de tus esfuerzos de Marketing.\u00a0<\/strong><\/span><\/p>\n

Analiza tus Env\u00edos<\/b><\/h3>\n

Uno de los principales beneficios de las Campa\u00f1as de Email, Automation & Data Marketing<\/a> es su mensurabilidad, es decir, su capacidad para <\/span>medir resultados a trav\u00e9s de datos cuantitativos<\/b>. Pero, \u00bfde qu\u00e9 sirve contar con esa informaci\u00f3n si no la interpretas, la contrastas y analizas para definir nuevas estrategias?<\/span><\/p>\n

\u00a1Aprovecha esa cualidad y util\u00edzala a tu favor! Conoce mejor a tus <\/span>Contactos<\/span><\/a> y con ello, toma decisiones m\u00e1s efectivas y orientadas a resultados. \u00a1Sigue leyendo y descubre la nueva <\/strong><\/span>Funcionalidad Inteligente <\/a>de Doppler!<\/strong><\/p>\n

Mejora tus Reportes<\/b><\/h3>\n

Uno de los pilares de una estrategia de <\/span>Email y Automation Marketing<\/span><\/a> ganadora es la medici\u00f3n y revisi\u00f3n de <\/span>Reportes<\/span><\/a>. \u00c9stos son fundamentales para determinar <\/strong><\/span>qu\u00e9 tan exitosa es determinada Campa\u00f1a<\/strong>.<\/strong> Adem\u00e1s, permiten sacar conclusiones y tomar decisiones de cara a un pr\u00f3ximo Env\u00edo o al rumbo que debe tomar una estrategia global.<\/span><\/p>\n

Como dijimos anteriormente, el an\u00e1lisis de los resultados de tus Env\u00edos es una de las mejores maneras de <\/strong><\/span>optimizar tu estrategia de Email Marketing<\/a> y qu\u00e9 mejor que plasmar dichos n\u00fameros en Reportes cualitativos y anal\u00edticos.\u00a0<\/strong><\/p>\n

\u00bfC\u00f3mo sabes si lo est\u00e1s haciendo bien? \u00bfDe d\u00f3nde obtienes la Data? Existen algunas plataformas basadas en <\/strong><\/span>Inteligencia de datos<\/a> que pueden ayudarte a obtener mayor informaci\u00f3n en tiempo real sobre tus estrategias<\/strong> y recopilar datos sobre los eventos de tus Campa\u00f1as con unos pocos clics.\u00a0<\/span><\/p>\n

Recuerda: el cielo es el l\u00edmite. Con ese objetivo en mente y pensando en el crecimiento de tu negocio, <\/span>integramos <\/b>BigQuery<\/b><\/a> a nuestra herramienta de <\/b>Email, Automation & Data Marketing<\/b><\/a>, para que puedas interpretar mejor tus m\u00e9tricas, contrastarlas con otras acciones, como Campa\u00f1as de Ads y\/o Tr\u00e1fico, \u00a1y analizar futuras estrategias!<\/span><\/p>\n

Potencia tus Campa\u00f1as<\/b><\/h3>\n

Antes de seguir cont\u00e1ndote todo sobre nuestra <\/span>nueva funcionalidad<\/span><\/a>, te haremos una pregunta: \u00bftienes idea qu\u00e9 es <\/span>BigQuery<\/span><\/a>? <\/span>Seguramente o\u00edste hablar de esta plataforma pero no ten\u00edas mucha noci\u00f3n sobre su funcionamiento y hasta te est\u00e9s cuestionando tus conocimientos previos. <\/b>No te preocupes, llegaste al sitio correcto. Sigue las l\u00edneas, vu\u00e9lvete un experto en el an\u00e1lisis de datos y lleva tu estrategia de <\/span>Email Marketing<\/span><\/a> directo al primer podio.<\/span><\/p>\n

No nos distraigamos, \u00bfqu\u00e9 es <\/span>BigQuery<\/span><\/a>? <\/span>Es el almac\u00e9n de datos de Google Cloud que te permite ejecutar estad\u00edsticas en grandes cantidades de datos casi en tiempo real.<\/b> Con BigQuery, no debes configurar ni administrar ninguna infraestructura, lo que te permite enfocarte en encontrar estad\u00edsticas significativas mediante SQL est\u00e1ndar y aprovechar los modelos de precios flexibles en las opciones a pedido y de tasa fija. Fuente: <\/span>Documentaci\u00f3n de BigQuery<\/span><\/a>.<\/span><\/p>\n

Conecta Doppler con BigQuery<\/b><\/h3>\n

\u00bfCrees que tus Campa\u00f1as est\u00e1n algo \u2018flojas de papeles\u2019? Mide, analiza y reporta todo sobre tus Env\u00edos.<\/strong> Aprovecha la posibilidad de integraci\u00f3n de <\/span>Doppler<\/span><\/a> con <\/span>BigQuery<\/span><\/a> y accede a <\/span>Reportes<\/span><\/a> detallados para analizar el rendimiento de tus Env\u00edos. \u00a1Obt\u00e9n informaci\u00f3n valiosa, frena la pelota y dale un giro a tu estrategia!\u00a0<\/strong><\/span><\/p>\n

Conecta Doppler con BigQuery<\/span><\/a> desde <\/span>Google Cloud Platform<\/span><\/a>. \u00bfNo sabes por d\u00f3nde empezar? Haz <\/strong><\/span>clic aqu\u00ed<\/a> y realiza una integraci\u00f3n exitosa.<\/strong><\/p>\n

Da el primer paso<\/b><\/h3>\n

\u00a1Llegaste hasta el final! Gracias por leernos. \u00bfLa buena noticia? <\/span>Ya est\u00e1s en condiciones de integrar Doppler con BigQuery y sacarle el m\u00e1ximo provecho a la cruza de datos.<\/b> \u00a1Que disfrutes la integraci\u00f3n!<\/span><\/p>\n

\u00bfA\u00fan no has realizado Email Marketing? \u00a1No dejes que el conocimiento adquirido sea en vano! <\/span>Crea aqu\u00ed <\/a>tu cuenta gratuita y disfruta de Env\u00edos ilimitados a 500 contactos durante 3 meses<\/strong>, sin contratos ni tarjetas de cr\u00e9dito.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a1Enhorabuena! Lanzamos Funcionalidades Inteligentes que te ayudar\u00e1n a mejorar tu estrategia de Email Marketing. Descubre c\u00f3mo conectar Doppler con BigQuery. <\/p>\n","protected":false},"author":180,"featured_media":19344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1867,730,1332,385,711,9,1690,1898,1866],"tags":[1901,1317,1902,44,1442,849,974],"class_list":["post-19343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanias","category-ecommerce","category-email-automation","category-email-marketing-mobile","category-inbound-marketing","category-marketing","category-marketing-digital","category-nuevas-funcionalidades-2","category-tendencias-mkt","tag-bigquery","tag-campana-de-email-marketing","tag-data-studio","tag-email-marketing","tag-marketing-automation","tag-metricas","tag-reportes"],"yoast_head":"\nPerfecciona tu estrategia de Marketing Digital con BigQuery<\/title>\n<meta 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