{"id":18736,"date":"2021-01-26T10:51:59","date_gmt":"2021-01-26T13:51:59","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=18736"},"modified":"2021-01-26T10:51:59","modified_gmt":"2021-01-26T13:51:59","slug":"calendario-de-marketing-2021","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/calendario-de-marketing-2021\/","title":{"rendered":"El Calendario de Marketing 2021 ya est\u00e1 aqu\u00ed: descubre el nuevo formato"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18737\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20210125-Calendar_main02.png\" alt=\"calendario de marketing 2021\" width=\"1459\" height=\"626\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_main02.png 1459w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_main02-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_main02-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_main02-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_main02-600x257.png 600w\" sizes=\"auto, (max-width: 1459px) 100vw, 1459px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Si hay algo que nos ense\u00f1\u00f3 el 2020 es la necesidad de ser <\/span><b>flexibles y adaptativos a los cambios<\/b><span style=\"font-weight: 400;\">, incluso a los m\u00e1s radicales e imprevisibles. Por eso, este a\u00f1o dise\u00f1amos un <\/span><b>Calendario de Marketing <\/b><span style=\"font-weight: 400;\">que se mueve <\/span><i><span style=\"font-weight: 400;\">al ritmo de los acontecimientos<\/span><\/i><span style=\"font-weight: 400;\">, con el objetivo de entregar <\/span><b>contenido actualizado y de calidad.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este a\u00f1o, nuestro tradicional Calendario se mud\u00f3 de formato y dej\u00f3 de ser un descargable para convertirse en un <\/span><b>recurso din\u00e1mico y vivo. <\/b>Y<span style=\"font-weight: 400;\"> por lo tanto, esperamos que sea m\u00e1s amigable para el usuario.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, en esta edici\u00f3n incorporamos las <\/span><b>sugerencias de los usuarios<\/b><span style=\"font-weight: 400;\"> para convertir al Calendario de Marketing 2021 en un recurso colaborativo y de inter\u00e9s para toda Latinoam\u00e9rica y Espa\u00f1a.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/novedades.fromdoppler.com\/calendario-de-marketing-2021\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18743\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-4.png\" alt=\"banner calendario de marketing\" width=\"1459\" height=\"372\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-4.png 1459w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-4-300x76.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-4-1024x261.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-4-768x196.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-4-600x153.png 600w\" sizes=\"auto, (max-width: 1459px) 100vw, 1459px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 un Calendario de Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En Doppler creemos que el \u00e9xito de cualquier estrategia est\u00e1 en la <\/span><b>planificaci\u00f3n<\/b><span style=\"font-weight: 400;\">: en la medida de lo posible, anticiparnos a lo que vendr\u00e1 permite afrontarlo con <\/span><b>ideas y prop\u00f3sitos m\u00e1s claros.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta es nuestra forma de trabajar, y desde hace muchos a\u00f1os ayudamos a otros a que la adopten, entre otros recursos con un <\/span><b>Calendario de Marketing<\/b><span style=\"font-weight: 400;\"> que contiene distintas fechas o celebraciones de inter\u00e9s y consejos pr\u00e1cticos para aprovecharlas en t\u00e9rminos de Marketing y Ventas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creemos que \u00fatil y necesario implementar un Calendario de este estilo porque:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permite tener todas las fechas relevantes en el mismo lugar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contiene informaci\u00f3n importante para muchos negocios e industrias.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es fundamental a los fines de calendarizar acciones, Campa\u00f1as de Marketing, publicaciones y cualquier otra iniciativa con objetivos comerciales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es la base del <\/span><a href=\"https:\/\/www.iebschool.com\/blog\/marketing-estacional-marketing-marketing-digital\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\"><b>Marketing Estacional<\/b><\/a><span style=\"font-weight: 400;\">, que consiste en tomar ciertas fechas como \u201cexcusas\u201d para impulsar las ventas a trav\u00e9s del Marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Es cierto que dentro de la planificaci\u00f3n tambi\u00e9n es necesario \u201cdejar una ventana abierta\u201d a la lisa y llana <\/span><b>realidad<\/b><span style=\"font-weight: 400;\">, a los <\/span><a href=\"https:\/\/www.fromdoppler.com\/blog\/retos-del-consumo-masivo-covid-19\/\"><span style=\"font-weight: 400;\">cambios en los h\u00e1bitos de consumo<\/span><\/a><span style=\"font-weight: 400;\"> y preferencias de la audiencia. Y qu\u00e9 mejor ejemplo en este punto que el COVID-19, que el a\u00f1o pasado trastoc\u00f3 los planes de absolutamente toda la humanidad. Como dice el saber popular, <\/span><i><span style=\"font-weight: 400;\">\u201ca veces el plan es que no haya ning\u00fan plan\u201d.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Entonces, se trata de planificar con un ojo puesto en el <\/span><i><span style=\"font-weight: 400;\">real time <\/span><\/i><span style=\"font-weight: 400;\">y con la suficiente capacidad de reacci\u00f3n para reacomodarse ante cualquier suceso. Por eso, nuestro <\/span><a href=\"https:\/\/novedades.fromdoppler.com\/calendario-de-marketing-2021\/\"><span style=\"font-weight: 400;\">Calendario de Marketing<\/span><\/a><span style=\"font-weight: 400;\"> ten\u00eda que ser un mix de ambas cosas, \u00a1y este es el resultado!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Un Calendario en formato Web<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Si la premisa de este a\u00f1o era la <\/span><b>posibilidad de actualizar el contenido<\/b><span style=\"font-weight: 400;\"> tanto como fuera necesario, necesit\u00e1bamos dise\u00f1ar nuestro Calendario de Marketing 2021 en un formato que lo permitiera.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luego de investigar con nuestro equipo, determinamos que hacer un <\/span><b>Sitio Web<\/b><span style=\"font-weight: 400;\"> era la mejor opci\u00f3n: el material estar\u00eda a un clic de distancia de cualquier usuario y ser\u00eda tantas veces actualizado como fuera necesario.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ayudar a los usuarios a identificar de un vistazo la fecha relevante m\u00e1s cercana, inclu\u00edmos un <\/span><b>banner din\u00e1mico<\/b><span style=\"font-weight: 400;\"> con esa informaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y como todos los a\u00f1os, adem\u00e1s de las fechas destacadas de cada mes, sumamos #DopplerTips y contenido extra sobre distintas estrategias para cada una.\u00a0<\/span><\/p>\n<p>Aqu\u00ed tienes un peque\u00f1\u00edsimo spoiler de c\u00f3mo se ve el Calendario \ud83d\ude42<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18745\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20210125-Calendar_interna-01.png\" alt=\"calendario de marketing 2021\" width=\"1459\" height=\"954\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01.png 1459w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-300x196.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-1024x670.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-768x502.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-600x392.png 600w\" sizes=\"auto, (max-width: 1459px) 100vw, 1459px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Por primera vez incluimos un Formulario para que puedan sugerirnos otras fechas relevantes por pa\u00edses. Nos comprometemos a analizar si debemos sumarlas a nuestro Calendario de Marketing. \u00a1Esperamos tus comentarios!\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18739\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20210125-Calendar_interna-01-copy.png\" alt=\"formulario sugerencias calendario de marketing\" width=\"1459\" height=\"903\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy.png 1459w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-300x186.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-1024x634.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-768x475.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-600x371.png 600w\" sizes=\"auto, (max-width: 1459px) 100vw, 1459px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Bonus track: Extensi\u00f3n para Google Chrome + sincronizaci\u00f3n con tu calendario<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00bfAlguien dijo <\/span><b><i>formato flexible<\/i><\/b><span style=\"font-weight: 400;\">? Nos tomamos esto muy en serio. Por eso, nuestro Calendario de Marketing 2021 tambi\u00e9n puede <\/span><b>descargarse desde Google Chrome Web Store<\/b><span style=\"font-weight: 400;\"> y visualizarse desde el navegador, sin necesidad de ingresar al Sitio Web.\u00a0<\/span><\/p>\n<p>\u00bfQuieres descargarlo? Para eso tendr\u00e1s que ir al Calendario \ud83d\ude09 Pero te anticipamos c\u00f3mo lo ver\u00e1s en tu navegador:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18742\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-2.png\" alt=\"extension calendario 2021\" width=\"1459\" height=\"1338\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-2.png 1459w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-2-300x275.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-2-1024x939.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-2-768x704.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-2-600x550.png 600w\" sizes=\"auto, (max-width: 1459px) 100vw, 1459px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finalmente, las fechas destacadas pueden sincronizarse con tu propio calendario de Gmail o Outlook, para que nada m\u00e1s comenzar el d\u00eda las tengas presentes y puedas <\/span><b>planificar <\/b><span style=\"font-weight: 400;\">en funci\u00f3n de ellas. \u00bfNo es genial?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18738\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-3.png\" alt=\"calendario de marketing sincronizado\" width=\"1459\" height=\"960\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-3.png 1459w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-3-300x197.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-3-1024x674.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-3-768x505.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20210125-Calendar_interna-01-copy-3-600x395.png 600w\" sizes=\"auto, (max-width: 1459px) 100vw, 1459px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Haz del 2021 un a\u00f1o lleno de oportunidades para crecer con tu negocio<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ahora s\u00ed, est\u00e1s listo para verlo con tus propios ojos. Te invitamos a descubrir nuestro <\/span><a href=\"https:\/\/novedades.fromdoppler.com\/calendario-de-marketing-2021\/\"><span style=\"font-weight: 400;\">Calendario de Marketing 2021<\/span><\/a><span style=\"font-weight: 400;\"> y acudir a \u00e9l una y otra vez a lo largo del a\u00f1o para crear las Campa\u00f1as m\u00e1s efectivas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por nuestra parte, nos comprometemos a continuar trabajando para darte contenido actualizado, \u00fatil y en formatos alineados con tus necesidades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Que tengas un 2021 lleno de \u00e9xitos en tu negocio!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Formato flexible y contenido actualizado son las premisas del nuevo Calendario. Descubre las fechas relevantes para cada pa\u00eds y los consejos para crear una estrategia estacional.<\/p>\n","protected":false},"author":91,"featured_media":18737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1690,180],"tags":[1886,1888,1887,1021],"class_list":["post-18736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-recursos","tag-calendario-de-marketing-2021","tag-fechas-comerciales-2021","tag-fechas-importantes-2021","tag-marketing-estacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Dise\u00f1amos un Calendario de Marketing que se mueve con los acontecimientos, con el objetivo de entregar contenido actualizado y de calidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/calendario-de-marketing-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doppler | Marketing Multicanal\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1amos un Calendario de Marketing que se mueve con los acontecimientos, con el objetivo de entregar contenido actualizado y de calidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/calendario-de-marketing-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" 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