{"id":17964,"date":"2020-01-31T15:20:44","date_gmt":"2020-01-31T18:20:44","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=17964"},"modified":"2020-01-31T16:13:30","modified_gmt":"2020-01-31T19:13:30","slug":"social-media-2020-como-ser-competitivo","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/social-media-2020-como-ser-competitivo\/","title":{"rendered":"Social Media 2020: C\u00f3mo estar a la vanguardia y ser competitivo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17967 size-full\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/main-49.png\" alt=\"Social Media para Empresas\" width=\"701\" height=\"301\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main-49.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main-49-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main-49-600x258.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Todos conocemos <strong>el poder de las Redes Sociales<\/strong> para las marcas. Por eso tenemos equipos dedicados a mantener una presencia cuidada, dedicada y orientada a los objetivos del negocio. Lo importante en toda estrategia de Social Media es estar actualizado con los que las personas consumen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un contenido segmentado y coherente, vale m\u00e1s que cualquier Campa\u00f1a de Publicidad. <\/span><span style=\"font-weight: 400;\">Nos dimos el lujo de responder muchas inquitudes sobre Social Media y su impacto en las marcas junto a Vilma N\u00fa\u00f1ez. <\/p>\n<p>Escucha este Podcast imperdible para comenzar el 2020: <\/span><a href=\"https:\/\/www.spreaker.com\/episode\/21686182\"><b>Social Media para empresas<\/b><\/a><span style=\"font-weight: 400;\">. Es el Episodio #7 de nuestro programa <\/span><a href=\"https:\/\/www.spreaker.com\/show\/factores-de-exito-en-tu-estrategia-digi\"><b>Crea una estrategia digital de \u00e9xito<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.spreaker.com\/episode\/21686182\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17966 size-full\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/zocalo-4.png\" alt=\"Escucha el Podcast\" width=\"701\" height=\"146\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/zocalo-4.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/zocalo-4-300x62.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/zocalo-4-600x125.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n\u00bfCu\u00e1les son los formatos que m\u00e1s atraen? \u00bfY los que m\u00e1s convierten? \u00bfC\u00f3mo mido mi desempe\u00f1o en <a href=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\/\">Facebook<\/a>? \u00bfY en <a href=\"https:\/\/www.instagram.com\/fromdoppler\/\">Instagram<\/a>? \u00bfYa est\u00e1s comenzando a tener presencia en <a href=\"https:\/\/www.tiktok.com\/es\/\">Tik Tok<\/a>? \u00bfQu\u00e9 est\u00e1 ocurriendo con los anuncios pagos?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2>Pilares de una estrategia de Social Media 2020<\/h2>\n<p><span style=\"font-weight: 400;\">Para poder crear una estrategia de Social Media que genere awareness, Engagement y conversi\u00f3n(por qu\u00e9 s\u00f3lo Engagement con may\u00fascula), Vilma N\u00fa\u00f1ez recomienda <\/span><b>desandar nuestros propios pasos<\/b><span style=\"font-weight: 400;\">. Como siempre son prioridad y tienen un sentido de urgencia en nuestros equipos, siempre empezamos planteando los objetivos. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Hablamos de poner metas <strong>claras<\/strong>, <strong>medibles<\/strong> <strong>y alcanzables<\/strong> como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mejorar la visibilidad<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumentar las conversiones<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engrosar la cantidad de Leads calificados<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a1No est\u00e1 mal! Una parte primordial de cada viaje que emprendemos es conocer hacia d\u00f3nde estamos yendo. <\/span><b>Nuestra meta es una gu\u00eda.<\/b><span style=\"font-weight: 400;\"> Pero igual de importantes son los primeros pasos que damos para encaminarnos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17968 size-full\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/quote02.png\" alt=\"Cita 1 de Vilma Nu\u00f1ez\" width=\"701\" height=\"242\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/quote02.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/quote02-300x104.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/quote02-600x207.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Conocer como la palma de la mano nuestro Customer Journey, seg\u00fan Vilma N\u00fa\u00f1ez, est\u00e1 estrechamente relacionado con ofrecer contenido coherente para cada potencial consumidor o cliente. Necesitamos saber qu\u00e9 quiere el cliente seg\u00fan cada etapa en la que se encuentra.<\/span><\/p>\n<h3>\u00bfHas escuchado hablar sobre la Metodolog\u00eda M.A.C.?<\/h3>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n llamada <\/span><b>Minimum Asset Content, en <\/b>la metodolog\u00eda MAC<span style=\"font-weight: 400;\"> se definen, seg\u00fan las etapas m\u00e1s importantes de cada uno de los avatares, qu\u00e9 contenido tengo que crear para cumplir las expectativas de los contactos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, una persona que a\u00fan no te conoce debe ver dos tipos de contenidos: la misi\u00f3n o visi\u00f3n de tu marca y videos de ayuda (o tutoriales) que muestran c\u00f3mo puedes satisfacer su necesidad.<\/span><\/p>\n<p><b>El Social Media es bidireccional.<\/b><span style=\"font-weight: 400;\"> Mientras el usuario est\u00e9 m\u00e1s agradecido, se sentir\u00e1 m\u00e1s \u201cen deuda\u201d y estar\u00e1 m\u00e1s abierto a la compra, al apoyo en tus Campa\u00f1as, etc\u00e9tera.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17969 size-full\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/quote01.png\" alt=\"Cita 2 de Vilma N\u00fa\u00f1ez\" width=\"701\" height=\"242\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/quote01.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/quote01-300x104.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/quote01-600x207.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>El contenido m\u00e1s solicitado en 2020 ser\u00e1&#8230;\u00a0<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Una de las caracter\u00edsticas que siempre mencionamos es que <\/span><a href=\"https:\/\/www.fromdoppler.com\/blog\/como-hacer-campanas-exitosas-en-redes-sociales\/\"><b>las Redes Sociales no descansan<\/b><\/a><span style=\"font-weight: 400;\">. Se reinventan. Y nosotros tenemos que ir haci\u00e9ndolo con ellas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aparecen nuevos formatos, se generan nuevas tendencias, se crean nuevos canales y nosotros, todas las marcas, vamos detr\u00e1s de ellos tratando de generar comunidades y mejorar nuestro posicionamiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toma nota: De acuerdo con Vilma N\u00fa\u00f1ez, todas las estad\u00edsticas apuntan a que <\/span><b>el video ser\u00e1 el contenido m\u00e1s consumido en los pr\u00f3ximos dos a\u00f1os<\/b><span style=\"font-weight: 400;\">. No tenerlo en cuenta ser\u00eda ir despidi\u00e9ndose de una posici\u00f3n de privilegio en el mundo online.<\/span><\/p>\n<h2>\u00bfQu\u00e9 KPIs utilizamos para medir las acciones?<\/h2>\n<p><span style=\"font-weight: 400;\">En lugar de ir por las m\u00e9tricas b\u00e1sicas, Vilma propone enfocarse en los ratios que nos llevar\u00e1n a tomar mejores decisiones en las Campa\u00f1as de Publicidad posteriores. Es decir, aquellas que permiten conocer el inter\u00e9s del usuario, su estadio en el <a href=\"https:\/\/www.fromdoppler.com\/blog\/disena-customer-journey-email-marketing\/\">Customer Journey<\/a> y la posibilidad de acercarlo m\u00e1s a la compra.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Retenci\u00f3n en videos. <\/b><span style=\"font-weight: 400;\">No es tan importante ver la cantidad de reproducciones de un video, sino m\u00e1s bien identificar si quienes miraron el video lo han hecho en su totalidad. Una vez que lo hagas podr\u00e1s mejorar tus mensajes, dilucidar si incluirlo al principio o al final, verificar si hay una mejor manera de presentar tu contenido, etc\u00e9tera.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Ratio de Engagement.<\/b><span style=\"font-weight: 400;\"> De todas las personas que vieron tu contenido porque les apareci\u00f3 en el feed o en las historias, puedes ver cu\u00e1ntas interactuaron con \u00e9l (no s\u00f3lo los likes y comentarios, tambi\u00e9n los <\/span><b>Guardar <\/b><span style=\"font-weight: 400;\">son importantes). Esto permitir\u00e1 saber si lo que haz hecho resulta o no relevante para tu comunidad.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Ratio de Conversi\u00f3n. <span style=\"font-weight: 400;\">De todos esos usuarios expuestos a tus mensajes, cu\u00e1ntos hicieron Clic en tu Sitio Web, cu\u00e1ntos lo hicieron en tu Llamado a la Acci\u00f3n, cu\u00e1ntos en un enlace espec\u00edfico.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Si un contenido de forma org\u00e1nica funcion\u00f3, imag\u00ednate lo que har\u00e1 de forma paga.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\"><strong>Un buen contenido no merece morir de forma org\u00e1nica.<\/strong> Si las m\u00e9tricas nos dicen que fue bueno, debemos darle m\u00e1s vida para que siga ayudando a la comunidad, para que llegue a extra\u00f1os y vuelvan conocida a la marca. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con un m\u00ednimo de inversi\u00f3n puedes conseguir resultados extraordinarios.<\/span><\/p>\n<h2>Leads en Social Media 2020: C\u00f3mo llevar a cabo un tratamiento especializado<\/h2>\n<h3>Captaci\u00f3n de Leads<\/h3>\n<p><span style=\"font-weight: 400;\">Sostiene Vilma que, en el 80% de las ocasiones, las Campa\u00f1as de captaci\u00f3n de Leads deben mostrarse s\u00f3lo a <\/span><b>personas activas en nuestras Redes Sociales<\/b><span style=\"font-weight: 400;\">, o han visto los contenidos en video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Son personas interesadas en la marca. Y han mostrado interacci\u00f3n con diversos contenidos ya generados. Esto genera mayores conversiones, a un menor costo.<\/span><\/p>\n<h3>Conversi\u00f3n de Leads<\/h3>\n<p><span style=\"font-weight: 400;\">Las Campa\u00f1as de Conversi\u00f3n, de la misma manera, son dirigidas a aquellas personas que ya conocen la marca, han consumido el contenido y <\/span><b>llevan un alto grado de interacciones en Redes Sociales, Sitio Web o Tienda Online<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esas m\u00e9tricas son las que nos gu\u00edan y nos vuelven m\u00e1s eficaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres conocer todas las tendencias para el 2020? Escucha <\/span><a href=\"https:\/\/www.spreaker.com\/episode\/21686182\"><b>los consejos de Vilma N\u00fa\u00f1ez<\/b><\/a><span style=\"font-weight: 400;\"> para colocar a tu negocio en una posici\u00f3n de privilegio en Redes Sociales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uno de los desaf\u00edos m\u00e1s importantes que tienes por delante es lograr que <\/span><b>tu marca est\u00e9, donde est\u00e1n todos<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos conocemos el poder de las Redes Sociales para las marcas. Pero&#8230; \u00bfest\u00e1s haciendo lo que los usuarios esperan? Ajusta tu estrategia de acuerdo a las tendencias e insights que dominan el mercado. S\u00f3lo as\u00ed podr\u00e1s&#8230;<\/p>\n","protected":false},"author":150,"featured_media":17967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[889,7,703],"tags":[1090,874,183],"class_list":["post-17964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-general","category-social-media-2","tag-campanas-de-email-marketing","tag-marketing-digital","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights que te posicionar\u00e1n en el mundo de las Redes Sociales<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo ser competitivo en el mundo Social Media 2020? La experta internacional Vilma N\u00fa\u00f1ez nos cuenta c\u00f3mo conquistar nuevas audiencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/social-media-2020-como-ser-competitivo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights que te posicionar\u00e1n en el mundo de las Redes Sociales\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo ser competitivo en el mundo Social Media 2020? 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