{"id":17551,"date":"2019-06-07T09:41:15","date_gmt":"2019-06-07T12:41:15","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=17551"},"modified":"2019-06-07T09:41:15","modified_gmt":"2019-06-07T12:41:15","slug":"instagram-email-marketing-combinados","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/instagram-email-marketing-combinados\/","title":{"rendered":"Instagram + Email Marketing: combina tus estrategias de venta online"},"content":{"rendered":"

\"Estrategia<\/p>\n

De manera casi vertiginosa, la Red Social Instagram (que ya cuenta con m\u00e1s de 1.000 millones de usuarios activos en todo el mundo) se convirti\u00f3 en uno de los principales canales de venta online<\/strong> para las marcas que ofrecen sus productos por Internet.<\/p>\n

Tanto grandes multinacionales como medianas y peque\u00f1as empresas empezaron a vender por Instagram<\/a><\/strong> a partir de que la app dio a conocer a su estrella indiscutida: Instagram Shopping.<\/p>\n

Si quieres sumarte a esta tendencia que no para de crecer, activar esta herramienta ser\u00e1 clave para el \u00e9xito de tus estrategias de venta online. Veamos de qu\u00e9 se trata.<\/p>\n

Instagram Shopping<\/h3>\n

Esta funcionalidad, lanzada en Estados Unidos en 2017 y en otros pa\u00edses en 2018, permite etiquetar hasta cinco productos en una sola foto (o hasta 20 en publicaciones con formato carrusel).<\/p>\n

En esta etiqueta se puede detallar el precio de cada art\u00edculo y agregar su enlace directo hacia la Tienda Online.<\/strong><\/p>\n

Esto quiere decir que, ingresando al link de la etiqueta del producto, el potencial cliente puede realizar su compra de forma directa, r\u00e1pida y segura, accediendo a un E-commerce profesional con diferentes opciones de pago y de env\u00edo que se adaptan a las distintas necesidades del consumidor.<\/p>\n

Para que el usuario sepa que se trata de una foto con un producto etiquetado (y no de una foto convencional del feed), Instagram le agrega el logo de una bolsa blanca<\/strong> en el margen inferior izquierdo.<\/p>\n

\"ejemplo<\/p>\n

Un punto interesante es que Instagram Shopping<\/a><\/strong> permite etiquetar productos tanto en las publicaciones del feed como en las Stories. \u00a1As\u00ed se pueden aprovechar todos los recursos para vender por Instagram!<\/p>\n

Pero tambi\u00e9n es importante (y necesario) innovar constantemente para diferenciarse en esta plataforma, ya que la competencia all\u00ed es muy alta. Por eso, una buena idea es combinar tus estrategias de venta online usando Instagram e Email Marketing.<\/strong><\/p>\n

C\u00f3mo potenciar tus campa\u00f1as de Email Marketing con Instagram<\/h3>\n

Adem\u00e1s de la posibilidad de vender tus productos a trav\u00e9s de Instagram Shopping, existen otras estrategias que se pueden aplicar dentro de esta Red Social para aprovechar todo su potencial y mejorar los resultados de tu negocio.<\/p>\n

Por ejemplo, si quieres sumar m\u00e1s Suscriptores de calidad a tu newsletter<\/em><\/strong>, te recomendamos realizar algunos cambios en tu biograf\u00eda.<\/p>\n

\u00bfC\u00f3mo? Al enlace de tu Tienda Online que se encuentra dentro de esa secci\u00f3n (espec\u00edficamente en el campo \u201cSitio Web\u201d), agr\u00e9gale otro que redirija a un Formulario de registro<\/a><\/strong> donde tus seguidores puedan dejar su Email de forma segura.<\/p>\n

Para ello deber\u00e1s usar herramientas como Linktree o Iglink que te permiten poner m\u00e1s de un link en tu biograf\u00eda de Instagram. \u00bfLo mejor? \u00a1Ambas son gratuitas!<\/p>\n

Ya tengo el Formulario. \u00bfC\u00f3mo seguir?<\/h3>\n

El paso siguiente ser\u00eda pensar en una propuesta atractiva para que tus seguidores quieran dejarte su Email: \u00bfqu\u00e9 podr\u00eda motivarlos? \u00bfQu\u00e9 estar\u00edas dispuesto a ofrecer? En estos casos, los regalos, los cupones de descuento y los concursos funcionan muy bien.<\/p>\n

Por ejemplo, para principios de a\u00f1o, las due\u00f1as de la tienda Clara y Yema<\/strong> consiguieron aumentar su Base de Datos con una campa\u00f1a en Instagram que denominaron \u00abUn regalo totalmente gratuito de parte de Clara y Yema\u00bb.<\/em><\/p>\n

La campa\u00f1a consist\u00eda en que el seguidor, sin saber cu\u00e1l era el regalo, les compart\u00eda su Correo Electr\u00f3nico y ellas le enviaban un calendario para armar con un dise\u00f1o original y atractivo de la marca. \u00a1Pusieron a prueba su imaginaci\u00f3n y consiguieron excelentes resultados!<\/p>\n

Entonces, al planificar tu pr\u00f3ximo contenido a publicar (ya sea publicaci\u00f3n para el feed o Storie), elige una imagen que llame mucho la atenci\u00f3n y aprovecha la descripci\u00f3n para contarle a tu p\u00fablico de Instagram que puede acceder a un regalo sorpresa, cup\u00f3n de descuento o participar de un concurso solo con ingresar su correo electr\u00f3nico \u201cen el link que aparece en la bio\u201d.<\/em><\/p>\n

De esta manera, es muy probable que tu Lista de Suscriptores aumente y que estos sean de calidad<\/strong>, ya que demostraron un inter\u00e9s previo en tu marca al seguirte en Instagram.<\/p>\n

Con el correr de las Campa\u00f1as, y si tu estrategia est\u00e1 bien ajustada, estos Suscriptores podr\u00e1n convertirse en clientes.<\/p>\n

Doppler y Tiendanube tienen grandes noticias para tu E-commerce<\/h3>\n

Antes de despedirnos, queremos aprovechar a contarte una excelente noticia para todos los usuarios de Doppler<\/a> y Tiendanube<\/a> \ud83d\ude42<\/strong><\/p>\n

\u00bfTienes tu cuenta en Doppler integrada con tu Tienda Online? De seguro estar\u00e1s disfrutando los beneficios de la sincronizaci\u00f3n autom\u00e1tica de Contactos entre plataformas<\/strong>, la cual te ayuda a mantener tu Base de Datos al d\u00eda y a enviar Campa\u00f1as a los nuevos Suscriptores que sumes a diario. \u00a1Pero hay algo m\u00e1s!<\/p>\n

Recientemente, Doppler ha sumado dos potentes funcionalidades para que los usuarios de Tiendanube puedan comenzar a enviar Emails autom\u00e1ticos de Carrito Abandonado y Producto Visitado<\/strong> a los visitantes de su Tienda que por alg\u00fan motivo no concretaron su compra. \u00bfNo suena excelente?<\/p>\n

\"automation<\/p>\n

Se trata de una inmejorable acci\u00f3n de Remarketing por Email<\/strong> para aumentar las chances de cerrar ventas que, de otro modo, quiz\u00e1 quedar\u00edan abandonadas. \u00a1Lo mejor es que es muy f\u00e1cil de configurar! En estos art\u00edculos puedes ver c\u00f3mo crear Automations de Carrito Abandonado<\/a><\/strong> y Producto Visitado<\/a><\/strong> para potenciar los resultados de tu E-commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram se consolid\u00f3 como canal de venta online y no para de crecer. Te contamos c\u00f3mo aprovechar su potencial combin\u00e1ndolo con el Email Marketing.<\/p>\n","protected":false},"author":154,"featured_media":17555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[730,385,7,703],"tags":[826,1159,44,1746,1100,1745,1482,1747],"class_list":["post-17551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-email-marketing-mobile","category-general","category-social-media-2","tag-doppler","tag-ecommerce-2","tag-email-marketing","tag-estrategias-de-venta-online","tag-instagram","tag-instagram-shopping","tag-marketing-mix","tag-tiendanube"],"yoast_head":"\nInstagram + Email Marketing: combina tus estrategias de venta online<\/title>\n<meta name=\"description\" content=\"Instagram se consolid\u00f3 como canal de venta online y no para de crecer. 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