{"id":1742,"date":"2011-01-24T14:41:12","date_gmt":"2011-01-24T19:41:12","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=1742"},"modified":"2011-01-25T09:04:11","modified_gmt":"2011-01-25T14:04:11","slug":"webinars-2011","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/webinars-2011\/","title":{"rendered":"Webinars de Email Marketing 2011"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/SurveyB.png\" alt=\"\" \/><\/p>\n<p>Como puedes ver en esta Landing sobre los <a href=\"http:\/\/landing.fromdoppler.com\/Doppler\/academy\/votacion\/\" target=\"_blank\">Webinars que dictaremos en 2011<\/a>, estamos realizando una votaci\u00f3n para que escojas cu\u00e1les son los cursos que deseas tomar. Aqu\u00ed te dejo un detalle de lo que se hablar\u00e1 en cada uno de ellos:<\/p>\n<div id=\"_mcePaste\">1.\t<strong>Generaci\u00f3n de Bases de Datos: <\/strong>Qu\u00e9 se debe hacer. Qu\u00e9 cosas est\u00e1n penalizadas. C\u00f3mo asegurarse una Base de Datos confiable, efectiva y \u00fatil. Manejo de Formularios. Centro de Preferencia de Emails. Estrategias y Tips.<\/div>\n<div id=\"_mcePaste\">&#8211;<em>Dictado por: A definir<\/em>.<\/div>\n<div id=\"_mcePaste\">2.\t<strong>Fidelizaci\u00f3n con Email Marketing: <\/strong>Ideas y Herramientas. C\u00f3mo mantener a gusto a los clientes existentes. T\u00e9cnicas de Up-Selling. Presentaci\u00f3n de casos de estudio.<\/div>\n<div id=\"_mcePaste\"><em>-Dictado por: Luis Monta\u00f1o. Country Manager &#8211; M\u00e9xico.<\/em><\/div>\n<div>3.\t<strong>Social Email Marketing: <\/strong>Caracter\u00edsticas del Social Media Marketing y Email Marketing. Porqu\u00e9 una no reemplaza a la otra. Principios del Social Email Marketing. Trucos y tips para lograr un balance correcto de integraci\u00f3n y aprovechar el entorno social del usuario, optimizando as\u00ed campa\u00f1as de Email.<\/div>\n<div id=\"_mcePaste\"><em>&#8211; Dictado por: Dafne Berman. Community Manager y Content Manager.<\/em><\/div>\n<div>4.<strong> Redacci\u00f3n Publicitaria aplicada al Email Marketing: <\/strong>Calls to Action efectivos. Mensajes atractivos. Estrategias de Conversi\u00f3n.<\/div>\n<div id=\"_mcePaste\"><em>-Dictado por: Invitado.<\/em><\/div>\n<div>5.\t<strong>Reportes y Google Analytics. Integraci\u00f3n Email Marketing: <\/strong>C\u00f3mo integrar Google Analytics a las campa\u00f1as de Email Marketing. An\u00e1lisis de Resultados y Conversi\u00f3n. Optimizaci\u00f3n de Procesos. C\u00f3mo alcanzar un mejor Retorno de la Inversi\u00f3n.<\/div>\n<div id=\"_mcePaste\"><em>-Dictado por: Gustavo Malamud. Marketing Manager &#8211; Argentina.<\/em><\/div>\n<div id=\"_mcePaste\">6.\t<strong>Reportes Social Email  + Estrategias de Social Email Marketing: <\/strong>C\u00f3mo utilizar el entorno social de los sucriptores. Creaci\u00f3n de contenidos a partir de su capacidad de viralizaci\u00f3n. An\u00e1lisis de Resultados. C\u00f3mo mejorar las estrategias a trav\u00e9s de los resultados obtenidos.<\/div>\n<div id=\"_mcePaste\"><em>Dictado por:Jonathan Baldovino. General Manager.<\/em><\/div>\n<div id=\"_mcePaste\">7.\t<strong>Email Marketing + Landing Page<\/strong>: Caracter\u00edsticas de cada herramienta. El rol de la Landing Page en la estrategia de Email Marketing. Tips de optimizaci\u00f3n de Landing Page. C\u00f3mo combinar ambos elementos para alcanzar una buena conversi\u00f3n.<\/div>\n<div id=\"_mcePaste\"><em>-Dictado por: Mart\u00edn Deniro. Dise\u00f1ador Gr\u00e1fico<\/em>.<\/div>\n<div id=\"_mcePaste\">8.\t<strong>C\u00f3mo llegar al Inbox Dise\u00f1o y HTML Email Friendly: <\/strong>Standares de dise\u00f1o para Email Marketing. Trucos y consejos para no caer en la bandeja de Spam. El papel del HTML dentro del Email. Sus limitaciones.<\/div>\n<div id=\"_mcePaste\"><em>-Dictado por: Franco Carrera. Art Director.<\/em><\/div>\n<div>9.\t<strong>Email Marketing para Servicios: <\/strong>Estrategias de Comunicaci\u00f3n. Tipos de Emails. Gesti\u00f3n del diagrama de comunicaci\u00f3n.  Conversi\u00f3n definiendo el tipo de comunicaci\u00f3n a la que accede el usuario.<\/div>\n<div id=\"_mcePaste\">\n<div id=\"_mcePaste\"><em>Dictado por:Jonathan Baldovino. General Manager.<\/em><\/div>\n<div><em><br \/>\n<\/em><\/div>\n<\/div>\n<div>10.\t<strong>Email Marketing Navide\u00f1o: <\/strong>Planificaci\u00f3n. Tipos de Comunicaciones. Lay outs. Tem\u00e1ticas. Par\u00e1metros Generales. Analizamos mensajes navide\u00f1os de Doppler.<\/div>\n<div id=\"_mcePaste\">\n<div id=\"_mcePaste\"><em>&#8211; Dictado por: Dafne Berman. Community Manager y Content Manager.<\/em><\/div>\n<div><em><br \/>\n<\/em><\/div>\n<\/div>\n<div id=\"_mcePaste\">11.\t<strong>Email Marketing para Organizaci\u00f3n de Eventos: <\/strong>C\u00f3mo utilizar el Email Marketing como medio de comunicaci\u00f3n de diferentes tipos de eventos, desde conseguir asistentes hasta informar sobre novedades, cambio de planes, etc.<\/div>\n<div id=\"_mcePaste\">\n<div id=\"_mcePaste\"><em>-Dictado por: Invitado.<\/em><\/div>\n<div><em><br \/>\n<\/em><\/div>\n<\/div>\n<div>12.\t<strong>Estrategias de Community Management: <\/strong>Twitter y Facebook. Diferencias y Similitudes. Beneficios de cada uno. Integraci\u00f3n de las Redes con Email. An\u00e1lisis del caso Doppler.<\/div>\n<div id=\"_mcePaste\">\n<div id=\"_mcePaste\"><em>&#8211; Dictado por: Dafne Berman. Community Manager y Content Manager.<\/em><\/div>\n<div><em><br \/>\n<\/em><\/div>\n<\/div>\n<div>13.\t<strong>Nuevos formatos de contenidos para Newsletter: <\/strong>Cu\u00e1l es la mejor estrategia para cada tipo de negocio. C\u00f3mo seleccionar su contenido.  Los asistentes deben enviar sus Newsletter que ser\u00e1n usados como objeto de estudio.<\/div>\n<div id=\"_mcePaste\">\n<div id=\"_mcePaste\"><em>&#8211; Dictado por: Dafne Berman. Community Manager y Content Manager.<\/em><\/div>\n<div><em><br \/>\n<\/em><\/div>\n<\/div>\n<div>14.\t<strong>Redacci\u00f3n de contenido para medios digitales: <\/strong>Blogs, newsletters, emails, etc. Tipo de contenido, uso de Keywords, Calls To Action, Estructura, Usabilidad.<\/div>\n<div id=\"_mcePaste\">\n<div id=\"_mcePaste\"><em>&#8211; Dictado por: Dafne Berman. Community Manager y Content Manager.<\/em><\/div>\n<div><em><br \/>\n<\/em><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Como puedes ver en esta Landing sobre los Webinars que dictaremos en 2011, estamos realizando una votaci\u00f3n para que escojas cu\u00e1les son los cursos que deseas tomar. Aqu\u00ed te dejo un detalle de lo que se hablar\u00e1 en cada uno de ellos: 1. Generaci\u00f3n de Bases de Datos: Qu\u00e9 se debe hacer. Qu\u00e9 cosas est\u00e1n [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1742","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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