{"id":16283,"date":"2022-11-03T09:44:52","date_gmt":"2022-11-03T12:44:52","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=16283"},"modified":"2023-10-10T13:33:53","modified_gmt":"2023-10-10T16:33:53","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/content-marketing\/","title":{"rendered":"El auge del Content Marketing: 3 razones para usarlo"},"content":{"rendered":"

\"Content<\/p>\n

\u00bfTe has preguntado a qu\u00e9 se debe este furor por el Content Marketing? No sabemos exactamente en qu\u00e9 momento cambi\u00f3 todo pero claro\u00a0est\u00e1 que el tablero de juego ya no es el mismo. Hoy en d\u00eda el consumidor\u00a0valora m\u00e1s a aquellas empresas que pretenden dar soluci\u00f3n desinteresada a sus problemas<\/strong> sin venderle directamente productos o servicios.<\/p>\n

El contenido de valor, aquel que entretiene, interesa o brinda ayuda <\/strong>a los usuarios, actualmente es la forma m\u00e1s acertada de conquistar al consumidor online y se ha convertido en un mecanismo de ventas indispensable para toda estrategia de Marketing Digital. Estas son las tres razones por las cuales es tan efectivo:<\/p>\n

1. Potencia los resultados del plan de Marketing<\/h2>\n

Esta nueva forma en c\u00f3mo las empresas venden sus productos y c\u00f3mo ven a sus potenciales clientes genera m\u00e1s tr\u00e1fico y Leads. Anteriormente las marcas creaban necesidades para luego ofrecer soluciones<\/strong>, ahora con el auge del Content Marketing, el panorama se ha transformado.<\/p>\n

Siempre se ha dicho que conocer las necesidades de los clientes es el inicio de un largo camino para vender pero reci\u00e9n desde hace algunos a\u00f1os atr\u00e1s se han puesto en pr\u00e1ctica t\u00e9cnicas desinteresadas para resolverlas. De eso se trata la efectividad del Inbound Marketing, de mostrar el inter\u00e9s que tienen las marcas en resolver los problemas de sus prospectos sin pedir nada a cambio<\/strong> y as\u00ed, generar confianza en la audiencia.<\/p>\n

Por ello el Contenido se ha vuelto tan importante, es la forma m\u00e1s eficaz, coherente y econ\u00f3mica de conectar emocionalmente con el cliente y, a su vez, es la fuerza que mueve un Plan de Marketing<\/a>.<\/p>\n

As\u00ed lo ven el 45% de los encuestados durante el segundo estudio de Content Marketing<\/a> en LATAM y Espa\u00f1a, quienes afirman que esta t\u00e9cnica determina hacia d\u00f3nde deben marchar los esfuerzos de Marketing y Publicidad de una empresa.<\/p>\n

2. Mejora el posicionamiento en Internet<\/h2>\n

Debido al comportamiento del consumidor actual, aparecer en los resultados de b\u00fasqueda de Google es una de las claves para convertir Leads en clientes. \u00bfQuieres tener el privilegio de ser mostrado en los primeros lugares? <\/strong>Realiza una b\u00fasqueda de keywords<\/a> y aseg\u00farate de que tu contenido tenga capacidad de generar tr\u00e1fico.\u00a0<\/p>\n

Lo ideal para que tus art\u00edculos posicionen mejor es brindar informaci\u00f3n de tan \u00fatil e interesante que al leerlo el usuario sienta la necesidad de compartirlo con sus contactos<\/strong>, as\u00ed llegar\u00e1s a muchas m\u00e1s personas.\u00a0Otro tip que funciona muy bien es\u00a0buscar el tema sobre el que crees que vas a escribir e investigar un poco, ten en cuenta cu\u00e1les son los posts relacionados que mejor posicionamiento tienen, cu\u00e1les los m\u00e1s le\u00eddos, etc.\u00a0<\/p>\n

La generaci\u00f3n de informaci\u00f3n de valor no solo se refiere a los textos para Blogs, de hecho el segundo Estudio de Content Marketing<\/a> en LATAM y Espa\u00f1a, puntualiza que el contenido en Redes Sociales, videos, Newsletters, infograf\u00edas, im\u00e1genes y casos de \u00e9xito<\/strong>, son algunas de las formas de ofrecer a la audiencia art\u00edculos, materiales o publicaciones que llamen su atenci\u00f3n.<\/p>\n

3. Fideliza a los consumidores<\/h2>\n

Hace unas l\u00edneas atr\u00e1s dec\u00edamos que el consumidor es desleal y realmente lo es hasta cierto punto, pero cuando un negocio online dedica tiempo y presupuesto para generar contenido de calidad que aporte valor al usuario<\/strong>, este suele generar lazos emocionales<\/strong> con la empresa. Entiende que el negocio ha dado con las soluciones a sus problemas y eso es suficiente para estar a su lado.<\/p>\n

De hecho, durante una encuesta realizada el a\u00f1o pasado para conocer el estado del Content Marketing, Hern\u00e1n V\u00e1zquez<\/a> quien es analista SVA en AMX Paraguay S.A, sostuvo que:<\/p>\n

\n

\u00abEl contenido es el protagonista de toda acci\u00f3n. Si el objetivo es llegar a m\u00e1s personas y fidelizar nuevos clientes, las empresas deben apostar al Inbound Marketing\u00bb<\/p>\n<\/blockquote>\n

Esto se debe en gran parte a que se produce una conquista indirecta del cliente, es decir, primero se le proporciona al usuario la informaci\u00f3n que est\u00e1 buscando para finalmente ganar su confianza y llevarlo hacia la compra de tu producto o contrataci\u00f3n del servicio.\u00a0<\/p>\n

El auge de esta t\u00e9cnica es tal, que cada vez m\u00e1s empresas est\u00e1n apostando a la creaci\u00f3n de un departamento que se encargue de forma completa a la planificaci\u00f3n y ejecuci\u00f3n de estrategias basadas en contenido<\/strong>. De hecho, seg\u00fan la referida encuesta el 36% de los participantes afirman tener un equipo de manera integrada, mientras que otro 15% posee uno de manera independiente.<\/p>\n

Es decir, bien sea un equipo propiamente de la empresa, agencia de Marketing o freelancers, queda claro que las empresas est\u00e1n entendiendo que la manera m\u00e1s oportuna de generar presencia en Internet<\/strong> es con contenido, al mismo tiempo que determinan cu\u00e1l es la forma correcta de hacerlo y cu\u00e1les son los mejores medios.<\/p>\n

\u00a1Cu\u00e9ntanos tu experiencia!<\/h2>\n

Se est\u00e1 llevando a cabo un estudio en el cual se eval\u00faa la evoluci\u00f3n de las empresas en el Inbound Marketing en Latinoam\u00e9rica y Espa\u00f1a en vistas de poder contribuir a su mejoramiento y desarrollo. Es una gran iniciativa que ya se viene realizando desde hace tres a\u00f1os.<\/p>\n

\u00bfTe gustar\u00eda conocer los resultados? \u00a1Buenas noticias! Si te dedicas al Marketing Digital no dudes en participar de esta encuesta sobre\u00a0Content Marketing<\/a><\/b>, s\u00f3lo tienes que responder algunas preguntas en base a tu experiencia y \u00a1listo! Luego recibir\u00e1s todos los datos arrojados por la investigaci\u00f3n.\u00a0\u00a0<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfA qu\u00e9 se debe el auge del Inbound Marketing? \u00bfEs realmente la forma m\u00e1s acertada de conquistar al consumidor online? Descubre por qu\u00e9 cada vez m\u00e1s marcas lo implementan.<\/p>\n","protected":false},"author":46,"featured_media":16294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[711],"tags":[1079,1161,1158],"class_list":["post-16283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-contenido","tag-content-marketing","tag-inbound-marketing"],"yoast_head":"\nEl auge del Content Marketing: 3 razones para usarlo<\/title>\n<meta name=\"description\" content=\"\u00bfA qu\u00e9 se debe el auge del Inbound Marketing? \u00bfEs realmente la forma m\u00e1s acertada de conquistar al consumidor online? 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