{"id":15253,"date":"2017-03-09T15:14:43","date_gmt":"2017-03-09T18:14:43","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=15253"},"modified":"2022-05-13T12:43:29","modified_gmt":"2022-05-13T15:43:29","slug":"aumentar-engagement-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/aumentar-engagement-en-redes-sociales\/","title":{"rendered":"Claves para aumentar el Engagement de tu marca en Redes Sociales"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15260\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/postWebinar-1.png\" alt=\"C\u00f3mo incrementar el Engagement en Redes Sociales\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/postWebinar-1.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/postWebinar-1-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/postWebinar-1-600x257.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00bfSiempre te preguntas cu\u00e1les son las mejores formas de conectar con tu comunidad? <a href=\"https:\/\/www.linkedin.com\/in\/virgix\/\" target=\"_blank\" rel=\"noopener\">Virginia Saman<\/a>, experta en Social Media, nos las ha contado en <a href=\"https:\/\/academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler Academy<\/a>. \u00a1Desc\u00fabrelas ahora!<\/p>\n<p>El mi\u00e9rcoles 08 de marzo, nuestra academia online\u00a0<strong>inaugur\u00f3 su ciclo 2017<\/strong> con un Webinar atrapante: \u201cC\u00f3mo incrementar el Engagement en Redes Sociales\u201d junto a uno de los m\u00e1ximos referentes en la materia: Virginia Saman. \u00a1No nos digas que te lo has perdido! Despreoc\u00fapate, porque lo hemos grabado para que puedas acceder a todo el contenido de esta capacitaci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UhO4VHJqTkc\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u00bfQu\u00e9 debes saber sobre el Engagement en Redes Sociales?<\/h2>\n<p>Cuando las marcas deciden tener presencia en los canales sociales, deben ser conscientes de que estos no son sitios comerciales ni cat\u00e1logos de productos, sino <strong>espacios para conectar con la audiencia<\/strong>.<\/p>\n<p>Muchas empresas\u00a0piensan que la clave est\u00e1 en utilizar determinada herramienta, canal o t\u00e1ctica. Sin embargo, lo que ellas est\u00e1n olvidando es lo verdaderamente fundamental: <strong>conocer a su p\u00fablico\u00a0para saber c\u00f3mo ayudarlo<\/strong>.<\/p>\n<p>As\u00ed es, \u00bfquieres generar una conexi\u00f3n real con tu p\u00fablico? Entonces deber\u00edas pensar en <strong>formas de empatizar con \u00e9l y aportarle algo valioso<\/strong>, es decir, ofrecerle contenido relevante y de calidad.<\/p>\n<p>Ahora, \u00bfc\u00f3mo saber qu\u00e9 contenido puede ser relevante\u00a0para tu audiencia? Conociendo a la perfecci\u00f3n <strong>cu\u00e1les son sus intereses, necesidades, problemas,<\/strong> etc. Y para eso, debes entender los aspectos emocionales que mueven a los usuarios.<\/p>\n<p>Pero ese no es el \u00fanico requisito para lograr Engagement, adem\u00e1s <strong>ese contenido debe ser de calidad<\/strong>. Eso significa\u00a0que debes dedicarle tiempo y planificaci\u00f3n a todo aquello que publicas. Por ejemplo, si\u00a0vas a compartir fotograf\u00edas, estas deben ser profesionales, con buena iluminaci\u00f3n, est\u00e9tica, etc.<\/p>\n<h2>5 Elementos que incrementan el\u00a0Engagement en Redes Sociales<\/h2>\n<h3>1. Visuales que generen emociones<\/h3>\n<p>Los contenidos visuales de por s\u00ed, tienen un mejor Engagement que el resto. Sin embargo, su uso extendido por parte de las marcas hizo que ya no sea considerado algo distintivo.<\/p>\n<p>Si quieres que tus contenidos visuales logren el impacto que buscas, debes <strong>apelar a las emociones de los usuarios<\/strong>: ternura, amor, pena, etc. Tienes que lograr que al ver tus im\u00e1genes, el rostro de tus seguidores tenga alg\u00fan gesto.<\/p>\n<p>Si observas los perfiles sociales de algunas marcas como <a href=\"https:\/\/www.instagram.com\/amazon\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>, ver\u00e1s que las im\u00e1genes que comparte no est\u00e1n relacionadas directamente con su servicio o productos, sino m\u00e1s bien con <strong>situaciones que buscan provocar algo en los seguidores<\/strong>, ya sea ternura, risa, etc.<\/p>\n<p>Hacer esto, no solo te permitir\u00e1 estrechar la relaci\u00f3n con tus seguidores, adem\u00e1s te ayudar\u00e1 a <strong>humanizar tu marca<\/strong>.<\/p>\n<h3>2. Fotograf\u00eda de calidad<\/h3>\n<p>Si utilizar\u00e1s fotograf\u00edas en tus posteos, es esencial que cuentes con la asistencia\u00a0de un profesional para hacer el trabajo duro.<\/p>\n<p>Es importante definir previamente <strong>cu\u00e1l ser\u00e1 la est\u00e9tica<\/strong> que permanecer\u00e1 en todas las publicaciones y cuidar los detalles que hagan que tus im\u00e1genes luzcan espl\u00e9ndidas y que adem\u00e1s logren el objetivo que deseas.<\/p>\n<p>Puedes ver algunos ejemplos fant\u00e1sticos del uso profesional de las fotograf\u00edas en <a href=\"https:\/\/www.instagram.com\/chokolatp\/\" target=\"_blank\" rel=\"noopener\">Chokolatp<\/a> y <a href=\"https:\/\/www.instagram.com\/aleksandrazee\/\" target=\"_blank\" rel=\"noopener\">Aleksandrazee<\/a>, ejemplos que mencion\u00f3 <a href=\"https:\/\/twitter.com\/virgixhelp\" target=\"_blank\" rel=\"noopener\">Virginia<\/a> durante el Webinar.<\/p>\n<h3>3. Rostros humanos y selfies<\/h3>\n<p>Est\u00e1 comprobado psicol\u00f3gicamente que ver la cara de otro ser humano, genera algo en nuestro cerebro que nos provoca empat\u00eda. Por ello, es imprescindible publicar im\u00e1genes de las <strong>personas que est\u00e1n detr\u00e1s de la marca<\/strong>.<\/p>\n<p>Puedes mostrar c\u00f3mo es un d\u00eda de los empleados de tu empresa, los festejos de cumplea\u00f1os, presentar\u00a0al due\u00f1o de la compa\u00f1\u00eda, etc. Todas las ideas que se te ocurran para mostrar\u00a0a las personas que forman parte de la marca, ser\u00e1n muy bien recibidas por los usuarios.<\/p>\n<h3>4. Making of o detr\u00e1s de escena<\/h3>\n<p>\u00bfQuieres generar un Engagement poderoso? Entonces <strong>muestra el backstage de tu empresa<\/strong>. \u00bfC\u00f3mo se hace el producto? \u00bfCu\u00e1les son los insumos que utilizan? \u00bfC\u00f3mo es un d\u00eda de trabajo en tu compa\u00f1\u00eda? Haz a tu audiencia parte de tu marca.<\/p>\n<h3>5. Logros<\/h3>\n<p>Nunca dudes en dar a conocer y compartir con tu p\u00fablico las metas que has alcanzado\u00a0en tu empresa o los premios\/reconocimientos que has recibido. Esto no solo permite mejorar la imagen de tu marca, tambi\u00e9n hace part\u00edcipe a tus seguidores del \u00e9xito de tu compa\u00f1\u00eda.<\/p>\n<p>\u00bfPensabas que este art\u00edculo terminar\u00eda sin haber compartido contigo <strong>la presentaci\u00f3n de Virginia<\/strong>? \u00a1Claro que no! Toma nota de cada tip:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/406fh3aqBn2b9w\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><strong><br \/>\n<\/strong><\/p>\n<h2>\u00a1Tenemos a los primeros ganadores de 2017!<\/h2>\n<p>A\u00f1o tras a\u00f1o <a href=\"https:\/\/academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler Academy<\/a> premia el conocimiento y la participaci\u00f3n, y este \u00a1no es la excepci\u00f3n! Gracias a todos los que participaron en <a href=\"https:\/\/twitter.com\/fromDoppler\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> utilizando el hashtag <a href=\"https:\/\/twitter.com\/search?f=tweets&amp;vertical=default&amp;q=%23doppleracademy&amp;src=typd\" target=\"_blank\" rel=\"noopener\">#DopplerAcademy<\/a>.\u00a0Algunos de ustedes son los ganadores de 4 c\u00f3digos para acceder a<strong> 1.500 cr\u00e9ditos gratis<\/strong> para usar Doppler. \u00a1Felicitaciones!<\/p>\n<ul>\n<li><strong>Figueroa Schmidt, Lorena.<\/strong><\/li>\n<li><strong>Rusciano, Ornella.<\/strong><\/li>\n<li><strong>Alava, Jorge.<\/strong><\/li>\n<li><strong>Quezada, Lissette.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSiempre te preguntas cu\u00e1les son las mejores formas de conectar con tu comunidad? Virginia Saman, experta en Social Media, nos las ha contado en Doppler Academy. \u00a1Desc\u00fabrelas ahora! El mi\u00e9rcoles 08 de marzo, nuestra academia online\u00a0inaugur\u00f3 su ciclo 2017 con un Webinar atrapante: \u201cC\u00f3mo incrementar el Engagement en Redes Sociales\u201d junto a uno de los [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":15260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[1114,896,998,828,183,935],"class_list":["post-15253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-capacitacion","tag-doppler-academy-2","tag-engagement","tag-redes-sociales","tag-social-media","tag-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claves para potenciar el Engagement en Redes Sociales<\/title>\n<meta name=\"description\" content=\"\u00bfTe preguntas c\u00f3mo incrementar el Engagement con tu comunidad? 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