{"id":13743,"date":"2016-03-10T15:53:00","date_gmt":"2016-03-10T18:53:00","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=13743"},"modified":"2016-03-11T13:14:22","modified_gmt":"2016-03-11T16:14:22","slug":"aumenta-tus-ventas-con-el-poder-del-social-media","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/","title":{"rendered":"Aumenta tus ventas con el poder del Social Media"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13750\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/Blog-HerramientasPostEvento1.png\" alt=\"Social Media para generar ventas\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog-HerramientasPostEvento1.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog-HerramientasPostEvento1-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog-HerramientasPostEvento1-600x257.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Las Redes Sociales pueden dar un gran impulso a tus ventas. <a href=\"https:\/\/ar.linkedin.com\/in\/dafneberman\" target=\"_blank\">Dafne Berman<\/a> de <a href=\"http:\/\/www.flimper.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\">Flimper<\/a>, devel\u00f3 estrategias infalibles para <strong>incrementar tus conversiones<\/strong> en Doppler Academy. \u00a1Con\u00f3celas!<\/p>\n<p>El 09\/03 se realiz\u00f3 el primer Seminario online del a\u00f1o. En esta oportunidad, la tem\u00e1tica que se abord\u00f3 fue <strong>\u201cC\u00f3mo usar Redes Sociales para generar ventas\u201d<\/strong>. \u00a1Un t\u00f3pico m\u00e1s que interesante!<\/p>\n<p>Este tipo de capacitaci\u00f3n es una de las novedades de la edici\u00f3n 2016: nuestros aliados se suman a la <a href=\"http:\/\/academy.fromdoppler.com\/2016\/\" target=\"_blank\">academia de Doppler<\/a> para exponer t\u00e1cticas\u00a0y consejos de Marketing Online y ayudarte a optimizar tus acciones al m\u00e1ximo.<\/p>\n<p>\u00a1No queremos que te pierdas nada de este incre\u00edble momento! As\u00ed que lo grabamos y editamos para que puedas acceder a cada minuto.\u00a0Si este Seminario te ha parecido interesante, te encantar\u00e1 el pr\u00f3ximo Tutorial\u00a0online que brindar\u00e1\u00a0<a href=\"https:\/\/ar.linkedin.com\/in\/alejandroaguilera\/es\" target=\"_blank\">Alejandro Aguilera<\/a>, Business Developer en <a href=\"http:\/\/www.dopplerrelay.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=socialmediaventas\" target=\"_blank\">Doppler Relay<\/a>,\u00a0sobre <a href=\"http:\/\/academy.fromdoppler.com\/2016\/especial-usos-y-beneficios-del-email-transaccional\/\" target=\"_blank\">Usos y Beneficios del Email Transaccional<\/a>. <strong>\u00a1Inscr\u00edbete gratis!<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qLnhuJkBsZk\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u00bfQu\u00e9 es el ZMOT o Momento Zero de la Verdad?<\/h2>\n<p>Esta teor\u00eda propuesta por Google defiende que los consumidores realizan una b\u00fasqueda en Internet <strong>antes de tomar la decisi\u00f3n de comprar<\/strong> determinado producto o contratar un servicio.<\/p>\n<p>En este punto, las Redes Sociales ocupan un lugar destacado ya que son el medio que cada vez m\u00e1s usuarios utilizan para <strong>expresar sus opiniones y valorar Marcas, experiencias y art\u00edculos<\/strong>. Esto implica que como empresa debes prestar atenci\u00f3n a lo que se dice de ti monitoreando estas plataformas constantemente.<\/p>\n<p>Despu\u00e9s de lanzar la teor\u00eda <a href=\"http:\/\/bienpensado.com\/zmot-momento-cero-de-la-verdad\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\">ZMOT<\/a>, Google di\u00f3 a conocer otro concepto clave en el mundo online: los <a href=\"http:\/\/www.luismaram.com\/2015\/05\/07\/que-son-los-micro-momentos-google-responde\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\">micromomentos<\/a>. En la actualidad, hay millones de usuarios que revisan sus smartphones un promedio de <strong>220 veces al d\u00eda<\/strong>, en muchas de esas de ocasiones, lo hacen para chequear sus perfiles en Redes Sociales.<\/p>\n<p><a href=\"https:\/\/twitter.com\/DafneBerman\" target=\"_blank\">Dafne<\/a>, brind\u00f3 algunas cifras al respecto que seguramente te interesar\u00e1n: el <strong>60% de los usuarios<\/strong> accede a Internet m\u00e1s veces que antes pero mantiene sesiones m\u00e1s cortas. Por otro lado, existen diferentes est\u00edmulos que detonan una b\u00fasqueda, ellos son: una <strong>actividad que se quiere hacer (88%), un pensamiento (84%) y una situaci\u00f3n inesperada (83%)<\/strong>.<\/p>\n<p>Los micromomentos que no debes perder de vista a la hora de definir tu estrategia en Social Media son:<\/p>\n<ul>\n<li><strong>Quiero hacer<\/strong> (c\u00f3mo realizar acciones espec\u00edficas).<\/li>\n<li><strong>Quiero ir<\/strong> (buscar rutas de viaje o direcciones de tiendas).<\/li>\n<li><strong>Quiero comprar<\/strong> (los usuarios investigan en l\u00ednea antes de comprar).<\/li>\n<li><strong>Quiero saber<\/strong> (el lugar m\u00e1s relevante para conocer sobre un tema).<\/li>\n<\/ul>\n<h2>C\u00f3mo ganar en los Momentos Zero y Micromomentos<\/h2>\n<p>\u00bfEst\u00e1s dispuesto a dise\u00f1ar un plan de Marketing que te permita conquistar a tus potenciales clientes justo en el instante en que est\u00e1n tomando su decisi\u00f3n de compra? Entonces deber\u00e1s implementar las siguientes t\u00e9cnicas:<\/p>\n<h3>Marketing de Contenidos<\/h3>\n<p>La creaci\u00f3n y distribuci\u00f3n de <strong>contenido valioso, relevante y consistente<\/strong> te servir\u00e1 para atraer a tu audiencia de inter\u00e9s y generar acciones rentables. Como Marca, deber\u00e1s pensar qu\u00e9 vas a decir, c\u00f3mo lo har\u00e1s y en qu\u00e9 momento.<\/p>\n<p>La clave del \u00e9xito en <a href=\"https:\/\/www.fromdoppler.com\/blog\/como-potenciar-tu-estrategia-de-marketing-de-contenidos\/\" target=\"_blank\">Content Marketing<\/a> es producir contenidos interesantes para tus clientes potenciales de manera de guiarlos\u00a0hacia tu empresa y tus productos. Tu estrategia debe ser <strong>client center y no self center<\/strong>, es decir, que necesitas evitar hablar todo el tiempo de tu compa\u00f1\u00eda y centrar tus acciones en la manera en que puedes beneficiar a los consumidores.<\/p>\n<h3>Social Listening<\/h3>\n<p>\u00bfC\u00f3mo saber qu\u00e9 es lo que tus potenciales clientes desean de tu empresa? \u00a1F\u00e1cil! Escuch\u00e1ndolos. Existen muchas herramientas que te permiten <strong>monitorear los comentarios<\/strong> de los usuarios en las plataformas sociales, algunas de ellas son:\u00a0<a href=\"http:\/\/www.exacttarget.com\/products\/social-media-marketing\/radian6\" target=\"_blank\">Radian6<\/a>, <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\">Hootsuite<\/a> y <a href=\"http:\/\/keepcon.com\/\" target=\"_blank\">Keepcon<\/a>.<\/p>\n<p>Hacerlo, te servir\u00e1 para detectar posibles oportunidades de negocio, sumarte a conversaciones \u00fatiles para tu negocio, identificar necesidades de tu audiencia para optimizar tus productos y tambi\u00e9n la atenci\u00f3n al cliente.<\/p>\n<h3>Herramientas de generaci\u00f3n de leads y ventas<\/h3>\n<p>Si necesitas ayuda para <a href=\"https:\/\/www.fromdoppler.com\/blog\/10-estrategias-infalibles-para-convertir-tus-fans-de-facebook-en-clientes\/\" target=\"_blank\">conseguir clientes en Social Media<\/a>, puedes valerte de ciertas aplicaciones que te permiten obtener nuevos contactos para tu Base de Datos. En este sentido, <a href=\"https:\/\/www.socialtools.me\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\">SocialTools<\/a> te ser\u00e1 \u00fatil para Facebook y <a href=\"http:\/\/www.flimper.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\">Flimper<\/a> para Twitter.<\/p>\n<p>De esta forma, a trav\u00e9s de acciones puntuales como sorteos, concursos, juegos y campa\u00f1as promocionales puedes recolectar leads para, posteriormente, mostrarles anuncios personalizados.<\/p>\n<h3>Social Media Ads<\/h3>\n<p>La Publicidad, sobre todo en <a href=\"https:\/\/www.facebook.com\/business\/products\/ads\" target=\"_blank\">Facebook Ads<\/a>, es muy poderosa debido a su <strong>gran poder de segmentaci\u00f3n<\/strong>. Puedes apuntar a diferentes audiencias de acuerdo a criterios como:<\/p>\n<ul>\n<li>Ubicaci\u00f3n geogr\u00e1fica<\/li>\n<li>Edad y sexo<\/li>\n<li>Idioma<\/li>\n<li>Relaci\u00f3n sentimental<\/li>\n<li>Trabajo<\/li>\n<li>Educaci\u00f3n<\/li>\n<li>Intereses<\/li>\n<li>Comportamiento<\/li>\n<li>Custom audience (A trav\u00e9s de la instalaci\u00f3n de un p\u00edxel en las p\u00e1ginas de tu Sitio Web puedes personalizar la audiencia de tus anuncios)<\/li>\n<li>Look alike (Permite llegar a perfiles similares a los contactos que est\u00e1n en tu Base de Datos)<\/li>\n<\/ul>\n<p>\u00bfTe\u00a0gustar\u00eda poder tener a tu disposici\u00f3n la presentaci\u00f3n de nuestra oradora? \u00a1Aqu\u00ed est\u00e1! Repasa todos los conceptos vistos.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/MAoLbunUKdMcuA\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<h3>Estos son los ganadores de la jornada<\/h3>\n<p>Ellos participaron en Twitter con el hashtag <a href=\"https:\/\/twitter.com\/search?vertical=default&amp;q=%23doppleracademy&amp;src=typd\" target=\"_blank\">#DopplerAcademy<\/a>\u00a0y hoy son los afortunados ganadores de <strong>1500 cr\u00e9ditos gratis<\/strong> en <a href=\"http:\/\/www.fromdoppler.com\/\" target=\"_blank\">Doppler<\/a>. \u00a1Felicitaciones!<\/p>\n<ul>\n<li><strong>Mitch Carr <\/strong><\/li>\n<li><strong>Dana Duarte <\/strong><\/li>\n<li><strong>Mar\u00eda Lourdes Garc\u00eda Mej\u00edas <\/strong><\/li>\n<li><strong>Elisa Guerrero Mendoza <\/strong><\/li>\n<\/ul>\n<p>\u00bfQu\u00e9 te ha parecido esta capacitaci\u00f3n? Si te ha gustado, te\u00a0esperamos el 16 de marzo para aprender todo sobre <strong>Email Transaccional<\/strong> con Alejandro Aguilera, Business Developer en <a href=\"http:\/\/www.dopplerrelay.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=socialmediaventas\" target=\"_blank\">Doppler Relay<\/a>. No te pierdas este sorprendente Tutorial.\u00a0<a href=\"http:\/\/academy.fromdoppler.com\/2016\/especial-usos-y-beneficios-del-email-transaccional\/\" target=\"_blank\">\u00a1Reg\u00edstrate gratis!<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las Redes Sociales pueden dar un gran impulso a tus ventas. Dafne Berman de Flimper, devel\u00f3 estrategias infalibles para incrementar tus conversiones en Doppler Academy. \u00a1Con\u00f3celas! El 09\/03 se realiz\u00f3 el primer Seminario online del a\u00f1o. En esta oportunidad, la tem\u00e1tica que se abord\u00f3 fue \u201cC\u00f3mo usar Redes Sociales para generar ventas\u201d. \u00a1Un t\u00f3pico m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":13745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[330,703],"tags":[828,183,846,1238],"class_list":["post-13743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doppler-academy","category-social-media-2","tag-redes-sociales","tag-social-media","tag-social-media-marketing","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Las Redes Sociales pueden dar un gran impulso a tus ventas. 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Encuentra excelentes\u00a0estrategias para\u00a0incrementar tus conversiones\u00a0en Social Media. \u00a1Adelante!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-10T18:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-11T16:14:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Blog-HerramientasPostEventoThumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"270\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nadia Ilardia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadia Ilardia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/\"},\"author\":{\"name\":\"Nadia Ilardia\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/29b172aba49904b4a5ddd04351565c9f\"},\"headline\":\"Aumenta tus ventas con el poder del Social Media\",\"datePublished\":\"2016-03-10T18:53:00+00:00\",\"dateModified\":\"2016-03-11T16:14:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/\"},\"wordCount\":934,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog-HerramientasPostEventoThumb.png\",\"keywords\":[\"Redes Sociales\",\"social media\",\"Social Media Marketing\",\"ventas\"],\"articleSection\":[\"Doppler Academy\",\"Social Media\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/\",\"name\":\"Doppler | Marketing Multicanal\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/aumenta-tus-ventas-con-el-poder-del-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Blog-HerramientasPostEventoThumb.png\",\"datePublished\":\"2016-03-10T18:53:00+00:00\",\"dateModified\":\"2016-03-11T16:14:22+00:00\",\"description\":\"Las Redes Sociales pueden dar un gran impulso a tus ventas. 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