{"id":13120,"date":"2015-09-08T17:30:17","date_gmt":"2015-09-08T20:30:17","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=13120"},"modified":"2021-06-01T16:49:15","modified_gmt":"2021-06-01T19:49:15","slug":"influencers-por-que-son-importantes-en-tu-estrategia-online","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/influencers-por-que-son-importantes-en-tu-estrategia-online\/","title":{"rendered":"Influencers: Por qu\u00e9 son importantes en tu estrategia online"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13121\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/Main20.png\" alt=\"Qu\u00e9 son los Influencers\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Main20.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Main20-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Main20-600x257.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00bfEs un superh\u00e9roe? \u00bfUn ser de otro planeta? \u00a1No! Es un Influencer, la persona que puede darle un verdadero impulso a tus acciones de Marketing Digital. Ent\u00e9rate todo en este post.<\/p>\n<p>Existen personas capaces de llegar a miles de usuarios con solo publicar un tweet. Seres que pueden convertir una marca o producto totalmente <strong>desconocido en algo incre\u00edblemente popular<\/strong>. Ellos son los influenciadores, los actores imprescindibles en cualquier estrategia online. \u00a1Sigue leyendo!<\/p>\n<h2>\u00bfQu\u00e9 es un Influencer?<\/h2>\n<p>\u00bfNo ser\u00eda excelente que Lionel Messi use tu marca de indumentaria deportiva o que <a href=\"https:\/\/twitter.com\/JuanCMejiaLlano\" target=\"_blank\" rel=\"noopener\">Juan Carlos Mej\u00eda Llano<\/a>\u00a0promocione tu herramienta para gestionar campa\u00f1as en redes sociales? \u00a1Ser\u00eda\u00a0fant\u00e1stico! \u00bfPor qu\u00e9? Simplemente porque son considerados referentes, por lo que\u00a0<strong>miles de personas conf\u00edan en su palabra<\/strong> y\u00a0siguen sus consejos.<\/p>\n<p>Los\u00a0Influencers son l\u00edderes de opini\u00f3n\u00a0respecto de una tem\u00e1tica particular y, por ende, <strong>gozan de gran\u00a0credibilidad<\/strong>. Estos tienen un enorme poder de influencia en sus seguidores, por lo que sus dichos y acciones suelen <strong>marcar el rumbo<\/strong> de ellos.<\/p>\n<p>Un referente\u00a0<strong>no tiene que ser necesariamente \u201cfamoso\u201d<\/strong> sino que se trata de un experto que est\u00e1 al tanto de las \u00faltimas tendencias y ha logrado hacerse o\u00edr en las redes sociales.<\/p>\n<p>El <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/social-media-marketing\/marketing-de-influencia-que-es-y-por-que-no-puede-ser-pasado-por-alto-por-las-marcas\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=Doppler\" target=\"_blank\" rel=\"noopener\">Marketing de Influencia<\/a> es una estrategia que utilizan muchas empresas con el fin de dar a conocer su marca o promocionar determinados productos. Para hacerlo, se valen de una persona considerada referente que les permite\u00a0<strong>llegar a su p\u00fablico de inter\u00e9s<\/strong>.<\/p>\n<h2>Por qu\u00e9 deber\u00edas pensar en un Influencer<\/h2>\n<p>\u00bfQu\u00e9 es lo primero que haces cuando investigas sobre un producto que te interesa comprar? <strong>Buscas las opiniones de otras personas<\/strong>. \u00a1Qu\u00e9 m\u00e1s! Y qu\u00e9 tal si te dij\u00e9ramos que un Influencer puede interferir en esos puntos de vista para, por ejemplo, lograr que miles de personas <strong>conozcan tu producto<\/strong> y tengan un buen concepto sobre \u00e9l.<\/p>\n<p>Si eso no es suficiente para que pienses seriamente en contactar a un Influencer para tu estrategia online, aqu\u00ed te mostramos otros beneficios que no puedes dejar pasar.<\/p>\n<ul>\n<li>Mejoran el <a href=\"https:\/\/www.fromdoppler.com\/blog\/branding-como-posicionar-tu-marca\/\" target=\"_blank\" rel=\"noopener\">posicionamiento de tu marca<\/a> asoci\u00e1ndola a una persona conocida.<\/li>\n<li>Logran una <strong>mayor credibilidad<\/strong> para que recomienden tus productos.<\/li>\n<li>Aumentan tus <strong>conversiones<\/strong>. Si logras que un Influencer hable bien de tu producto, sus seguidores querr\u00e1n conocerlo y probarlo.<\/li>\n<li>Te permiten <strong>conectar con tu p\u00fablico<\/strong> de forma\u00a0m\u00e1s cercana y efectiva.<\/li>\n<li>Pueden ayudarte a <strong>llegar a tu audiencia<\/strong> de una manera creativa.<\/li>\n<li>Incrementan la<strong> receptividad de tus mensajes<\/strong>. Los Influencers saben bien c\u00f3mo comunicarse con sus seguidores y esto har\u00e1 que tu mensaje tenga mucha m\u00e1s llegada.<\/li>\n<\/ul>\n<h2>Tipos de Influencers que debes conocer<\/h2>\n<p>\u00bfCualquier l\u00edder de opini\u00f3n puede resultar \u00fatil para tu estrategia de <a href=\"http:\/\/www.fromdoppler.com\/ebooks#ebook-inbound\" target=\"_blank\" rel=\"noopener\">Inbound Marketing<\/a>? La respuesta es no. A la hora de elegir a la persona que quieres que represente a tu marca en el mundo online, necesitar\u00e1s reflexionar sobre algunos aspectos:<\/p>\n<ul>\n<li>Cu\u00e1les son tus <strong>objetivos de comunicaci\u00f3n<\/strong>.<\/li>\n<li>Cu\u00e1les son los <strong>valores de tu marca<\/strong>.<\/li>\n<li>Qu\u00e9 tipo de <strong>tono comunicacional<\/strong> utilizas.<\/li>\n<li>Qu\u00e9 <strong>cantidad de seguidores<\/strong> tiene el Influencer.<\/li>\n<li>Si esa audiencia se corresponde con el <strong>perfil de tu p\u00fablico<\/strong> de inter\u00e9s.<\/li>\n<li>Qu\u00e9 <strong>grado de interacci\u00f3n<\/strong> logra con su comunidad.<\/li>\n<\/ul>\n<h3>Celebrities<\/h3>\n<p>Como su nombre lo indica, se trata de <strong>personas destacadas en un \u00e1mbito determinado<\/strong> que puede ser el deporte, la actuaci\u00f3n, el arte, etc. Muchas marcas utilizan este tipo de Influencers para aprovechar su fama y su gran cantidad de seguidores, con el objetivo de\u00a0lograr que\u00a0estos \u00faltimos\u00a0<strong>prueben un producto y lo recomienden<\/strong>.<\/p>\n<p>Un aspecto que\u00a0necesitas\u00a0considerar, es que deber\u00e1s contar con un <strong>presupuesto bastante amplio<\/strong> para solventar este tipo de acciones ya que las celebrities suelen cobrar grandes sumas de dinero para promocionar productos y marcas.<\/p>\n<h3>Embajadores o l\u00edderes de opini\u00f3n<\/h3>\n<p>Entre estos Influencers podemos encontrar: periodistas, bloggers y expertos en una tem\u00e1tica espec\u00edfica. Se trata de personas que son consideradas referentes en ciertos \u00e1mbitos y que recomiendan determinada marca <strong>sin necesidad de que la empresa se los pida<\/strong> o los contrate para eso. Solo lo hacen porque les ha gustado el producto o la compa\u00f1\u00eda.<\/p>\n<p>\u00bfCuentas con este tipo de Influencer? \u00a1No lo pierdas! Si ya es un embajador de tu marca sin hab\u00e9rselo pedido, \u00a1imagina lo que puede hacer si construyes una relaci\u00f3n con \u00e9l!<\/p>\n<h3>Comunicadores<\/h3>\n<p>Existen personas que se caracterizan por tener un gran carisma y una relaci\u00f3n muy cercana con sus seguidores y, es por ese motivo, que ellos lo siguen. Usualmente,<strong> se trata de bloggers<\/strong> que han sabido construir una reputaci\u00f3n importante y <strong>cuya opini\u00f3n marca tendencia<\/strong> entre los miembros de su comunidad.<\/p>\n<h3>Exploradores<\/h3>\n<p>Estos Influencers son curiosos e innovadores. Est\u00e1n en la b\u00fasqueda continua de novedades y tendencias para recomendar a sus seguidores. Les encanta\u00a0<strong>probar diferentes productos,<\/strong> y la experiencia que tengan con respecto a ellos, ya sea positiva o negativa, la compartir\u00e1n en sus perfiles en redes sociales.<\/p>\n<h2>\u00bfBuscas a los Influencers m\u00e1s destacados?<\/h2>\n<p>Los m\u00e1ximos <strong>referentes del Marketing Online y del mundo de los negocios<\/strong> estar\u00e1n reunidos en el <a href=\"http:\/\/goemms.com\/2015\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=influencers\" target=\"_blank\" rel=\"noopener\">EMMS 2015<\/a>. Encuentra los mejores consejos para impulsar tu negocio junto a personas que han alcanzado el \u00e9xito en sus respectivas especialidades: Lead Generation, Publicidad Online, Email Automation, Email Marketing para eCommerce y Content Marketing. \u00a1S\u00famate gratis a este evento online!<\/p>\n<p>\u00bfPensabas que eso era todo? \u00a1Claro que no! Si el tema del Influential Marketing es de tu inter\u00e9s, no te puedes perder la capacitaci\u00f3n online que <a href=\"https:\/\/www.linkedin.com\/profile\/view?id=AAkAAAXHeuABSonBnloCcj-cSxd4P_W0Yt4_9jQ&amp;authType=NAME_SEARCH&amp;authToken=NL0Q&amp;locale=es_ES&amp;trk=tyah&amp;trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A96959200%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1441741130581%2Ctas%3Aadrian%20pelaez\" target=\"_blank\" rel=\"noopener\">Adri\u00e1n Pel\u00e1ez<\/a> brindar\u00e1 para Doppler Academy: <strong>\u201cC\u00f3mo utilizar el Marketing de Influencia en tu estrategia global\u201d<\/strong>. \u00a1Reg\u00edstrate gratis!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEs un superh\u00e9roe? \u00bfUn ser de otro planeta? \u00a1No! Es un Influencer, la persona que puede darle un verdadero impulso a tus acciones de Marketing Digital. Ent\u00e9rate todo en este post. Existen personas capaces de llegar a miles de usuarios con solo publicar un tweet. Seres que pueden convertir una marca o producto totalmente desconocido [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":13121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[711,9],"tags":[1170,1158,1166,1168,1169,1167],"class_list":["post-13120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing","tag-expertos","tag-inbound-marketing","tag-influencer","tag-influential-marketing","tag-lideres-de-opinion","tag-marketing-de-influencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es un Influencer y por qu\u00e9 deber\u00edas contar con uno<\/title>\n<meta name=\"description\" content=\"Conoce los beneficios de incluir Influencers dentro de 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