{"id":12805,"date":"2015-06-23T13:18:07","date_gmt":"2015-06-23T16:18:07","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=12805"},"modified":"2015-06-23T13:21:31","modified_gmt":"2015-06-23T16:21:31","slug":"estudio-como-redactar-titulos-atractivos","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/estudio-como-redactar-titulos-atractivos\/","title":{"rendered":"[Estudio] \u00bfC\u00f3mo redactar t\u00edtulos atractivos?"},"content":{"rendered":"

\"titulos<\/p>\n

\u00bfConoces cu\u00e1les son las palabras que debes incluir en tus titulares para fomentar los clicks y las conversiones<\/strong>? \u00a1Ahora lo sabr\u00e1s! En este fascinante art\u00edculo te lo contamos todo.<\/p>\n

Al momento de definir tu estrategia de contenidos<\/a>, la tarea de titular es tan compleja como importante. En general, se le dedica poco tiempo y no se tiene en cuenta que es lo primero que ve\u00a0el lector.<\/p>\n

\u00a1Conoce los factores negativos y positivos<\/strong> a tener en cuenta para escribir t\u00edtulos exitosos!<\/p>\n

\u00bfC\u00f3mo elegir un buen t\u00edtulo?<\/h2>\n

El contenido es lo m\u00e1s relevante<\/a>, lo sabemos. Pero, \u00bfqu\u00e9 pasa si un t\u00edtulo poco atractivo incide en que el usuario no acceda a tu art\u00edculo?<\/strong> Es un problema tener titulares que no representen la calidad de lo que contin\u00faa.<\/p>\n

Tu gran idea puede perderse y quedar en la nada. Lo bueno es que se puede aprender a crear t\u00edtulos eficaces, que llamen la atenci\u00f3n e inviten a seguir leyendo. En un art\u00edculo de NewsCred<\/a> encontramos estad\u00edsticas sobre este asunto<\/strong>. Datos duros y reales acerca de la influencia de los titulares en la lectura.<\/p>\n

Palabras positivas que debes incorporar en tus t\u00edtulos<\/h3>\n

\"t\u00edtulos\"<\/p>\n

En este primer gr\u00e1fico, vemos que los titulares<\/a> que poseen palabras entre corchetes generan un 38% de clicks<\/strong>, con una imagen muy favorable. Claro que estos no consiguen nada por s\u00ed solos. Es importante que la palabra clave que utilices acompa\u00f1e al resto del t\u00edtulo y aporte al lector una idea clara de lo que va a encontrar en el texto.<\/p>\n

Con un 37% se destacan los t\u00edtulos que prometen im\u00e1genes<\/strong>, por ejemplo si contiene la palabra \u00abfoto(s)\u00bb. Por \u00faltimo, los\u00a0titulares que poseen la palabra \u00abqui\u00e9n\u00bb generan un 22% m\u00e1s de clicks<\/strong> que aquellos que incorporan el \u00abpor qu\u00e9\u00bb.<\/p>\n

Factores negativos a los que debes prestar atenci\u00f3n<\/h3>\n

\"factores<\/p>\n

En el gr\u00e1fico de arriba, puedes ver que hay palabras que se suelen incluir \u00a0y que afectan negativamente la recepci\u00f3n de esos\u00a0titulares. La promesa de instrucciones o de que algo es \u00abf\u00e1cil\u00bb, \u00absimple\u00bb o \u00abmejor\u00bb<\/strong> son factores que negativos de acuerdo al estudio.<\/p>\n

Otro dato de color es que el trato de usted hacia el lector y los llamados a la acci\u00f3n urgentes generan una disminuci\u00f3n de clicks<\/strong>.<\/p>\n

C\u00f3mo lograr la conversi\u00f3n a trav\u00e9s de tus t\u00edtulos<\/h2>\n

\"titulos<\/p>\n

El fin \u00faltimo de todo emprendimiento es lograr una conversi\u00f3n<\/a>,\u00a0una acci\u00f3n por parte del usuario m\u00e1s all\u00e1 del click original. En este sentido, hablar de \u00abnecesidad\u00bb<\/strong> s\u00ed genera un porcentaje amplio de conversiones, mientras que los t\u00e9rminos entre corchetes mantienen una\u00a0buena recepci\u00f3n<\/strong>.<\/p>\n

Entre todos estos factores a tener en cuenta, no se puede olvidar la longitud<\/strong>. Titulares largos o que no evidencian desde el inicio lo m\u00e1s importante, terminan por desalentar al lector.<\/p>\n

Lo ideal es usar menos de 65 caracteres<\/strong> para evitar el acortamiento en los motores de b\u00fasqueda.\u00a0Adem\u00e1s, si utilizas Twitter como medio de difusi\u00f3n debes dejar espacio para el retweet y poner la informaci\u00f3n importante al inicio<\/strong>.<\/p>\n

Escribir titulares no es nada f\u00e1cil aunque sea un aspecto poco considerado o con escaso tiempo de dedicaci\u00f3n. Es un trabajo dif\u00edcil que representa para el lector nada m\u00e1s ni nada menos que la puerta de acceso a tu contenido<\/strong>.<\/p>\n

Es necesario conseguir la atenci\u00f3n desde el inicio, pero est\u00e1 demostrado que algunos recursos te pueden jugar en contra<\/a> tanto en el t\u00edtulo como en el resto del contenido.<\/p>\n

\u00bfTe ayudaron estas estad\u00edsticas a evaluar tus titulares?<\/strong> Te invitamos a que compartas\u00a0si has decidido\u00a0realizar modificaciones en tu estrategia luego de leer este art\u00edculo. \u00a1Cu\u00e9ntanos!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfConoces cu\u00e1les son las palabras que debes incluir en tus titulares para fomentar los clicks y las conversiones? \u00a1Ahora lo sabr\u00e1s! En este fascinante art\u00edculo te lo contamos todo. Al momento de definir tu estrategia de contenidos, la tarea de titular es tan compleja como importante. En general, se le dedica poco tiempo y no […]<\/p>\n","protected":false},"author":46,"featured_media":12806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[711],"tags":[1161,847,1129,1128],"class_list":["post-12805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-content-marketing","tag-marketing-de-contenidos","tag-titulares","tag-titulos"],"yoast_head":"\n\u00bfC\u00f3mo crear t\u00edtulos que funcionan?<\/title>\n<meta name=\"description\" content=\"Descubre las claves para conseguir titulares de alto impacto a partir de un estudio del sector. 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