{"id":12782,"date":"2015-06-18T13:20:22","date_gmt":"2015-06-18T16:20:22","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=12782"},"modified":"2015-06-22T10:28:09","modified_gmt":"2015-06-22T13:28:09","slug":"como-complementar-email-marketing-y-pinterest","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/como-complementar-email-marketing-y-pinterest\/","title":{"rendered":"Email Marketing y Pinterest: \u00a1Un d\u00fao infalible!"},"content":{"rendered":"

\"Email<\/p>\n

 <\/p>\n

\u00bfHas pensado en combinar tus Campa\u00f1as de Email<\/a> con la red social m\u00e1s visual del mercado? Incrementa tus leads y genera mayor tr\u00e1fico en tu cuenta de Pinterest<\/strong>.\u00a0\u00a1Adelante!<\/p>\n

Ya no quedan dudas acerca de la importancia que tiene el Email Marketing<\/a> como herramienta clave en tus estrategias Online. Se trata de un canal directo de fidelizaci\u00f3n<\/strong> que permite una alta segmentaci\u00f3n por poco dinero.<\/p>\n

\u00bfY qu\u00e9 hay de Pinterest<\/a>? Seg\u00fan un estudio publicado por Shopify<\/a>, las compras provenientes del tr\u00e1fico en esta red suelen ser mucho mayores que las de otros sitios. Adem\u00e1s, fue la red social que m\u00e1s creci\u00f3 el a\u00f1o pasado<\/strong>, sin contar el alto impacto que tienen las comunicaciones visuales respecto del resto.<\/p>\n

\u00bfQuieres mejorar la lealtad a tu marca? \u00a1Pinterest ser\u00e1 un soporte clave! \u00bfYa est\u00e1s convencido de los beneficios que te puede otorgar la combinaci\u00f3n del Email Marketing y Pinterest? Ahora sigue leyendo \u00a1y ent\u00e9rate c\u00f3mo hacerlo!<\/p>\n

\u00a1Incrementa tus Leads!<\/h2>\n

Seguramente ya sabes que el primer paso para una buena estrategia de Email Marketing<\/a> es tener una Base de Datos<\/a> amplia y bien segmentada<\/strong>. Lo que quiz\u00e1 no sabes a\u00fan es que Pinterest te puede ayudar a lograrlo. \u00bfC\u00f3mo? Lee estos tips \u00a1y haz crecer tus Listas para mejorar los resultados de tus acciones online!<\/p>\n

Alimenta tu Blog a trav\u00e9s de Pinterest<\/h3>\n

Crea un tablero en tu cuenta de Pinterest en el que cuentes alg\u00fan tip que sepas que pueda generar inter\u00e9s en tus seguidores<\/strong>. \u00bfQuieren leer m\u00e1s? Pues tendr\u00e1n que hacer click en la imagen para acceder a tu Blog\u00a0y poder leer el art\u00edculo completo.<\/p>\n

Si luego quedan satisfechos con el contenido es muy probable que est\u00e9n dispuestos a completar un Formulario de Suscripci\u00f3n<\/a><\/strong> para recibir un m\u00e1s informaci\u00f3n de su inter\u00e9s. \u00a1Adelante!<\/p>\n

Utiliza un eBook como anzuelo<\/h3>\n

\u00bfHaz escrito un eBook<\/a> que sabes que va a interesar a tu p\u00fablico objetivo? \u00a1No pierdas la oportunidad de publicarlo en Pinterest! Eso s\u00ed, aseg\u00farate de que antes de descargarlo los usuarios te dejen\u00a0su correo electr\u00f3nico<\/strong>.<\/p>\n

Una vez que hagan click en la imagen del eBook, dir\u00edgelos a una Landing Page<\/a> con un Formulario de Suscripci\u00f3n<\/strong>. Cuando hayan completado sus datos b\u00e1sicos \u00a1podr\u00e1n acceder a la descarga que tanto ansiaban!<\/p>\n

Ofrece Premios, concursos y descuentos<\/h3>\n

Dales\u00a0beneficios a tus seguidores de Pinterest. Puedes publicar ofertas especiales o concursos en la red y hacer que los clicks dirijan a una Landing que ofrezca un descuento o un premio a cambio del correo electr\u00f3nico. Con esto no s\u00f3lo ganar\u00e1s el lead<\/a>, \u00a1sino que seguramente tambi\u00e9n te ayude a incrementar tus ventas<\/strong>!<\/p>\n

De esta forma, puedes adaptar f\u00e1cilmente la t\u00e9cnica a otras alternativas. \u00bfOfreces videos tutoriales? \u00bfBrindas cursos especializados? \u00a1Pues utiliza estos mismos consejos para hacer crecer tus Listas de Suscriptores! Y no te quedes ah\u00ed. Ahora te enterar\u00e1s c\u00f3mo combinar el Email Marketing<\/a> y Pinterest \u00a1para incrementar tus seguidores en la red social<\/strong>!<\/p>\n

Utiliza el Email para aumentar el tr\u00e1fico de Pinterest<\/h2>\n

\u00bfPor qu\u00e9 ahora no hacer que tus Contactos generen mayor tr\u00e1fico en la red social? Recuerda que cada vez que alguien pinea o repinea una imagen de tu marca \u00a1se potencian las posibilidades de que m\u00e1s personas accedan a tus contenidos<\/strong>!<\/p>\n

\u00bfTus primeros pasos en Pinterest?<\/h3>\n

Si eres nuevo en la red social lo primero que deber\u00edas hacer es crear una Campa\u00f1a de Email<\/a> anunciando tu llegada a la plataforma<\/strong>. En este env\u00edo ya puedes sugerir a tus Suscriptores los tableros que no pueden dejar de visitar e invitar a quienes no tienen cuenta a crearla para acceder a tus im\u00e1genes.<\/p>\n

Un pin, mil posibilidades<\/h3>\n

Incluir un \u201cPin it\u201d en las im\u00e1genes del Email<\/strong> permite al usuario agregarlas a\u00a0sus tableros autom\u00e1ticamente. \u00a1Pero no s\u00f3lo eso! Tambi\u00e9n podr\u00e1 compartir este post en Facebook <\/a>y Twitter<\/a>, lo que habilitar\u00e1 a otras personas a repinear y viralizar la imagen.<\/p>\n

As\u00ed que aprovecha para enviar los nuevos productos u ofertas especiales a tus Suscriptores con un \u201cPin it\u201d \u00a1y que ellos se encarguen de promocionarlos en las redes<\/strong>!<\/p>\n

Concursos para Suscriptores<\/h3>\n

Una buena oportunidad para generar tr\u00e1fico en la red social es enviar un correo electr\u00f3nico anunciando un concurso en Pinterest<\/strong>. \u00a1Tienta a tus Susriptores para que sumen tr\u00e1fico a tu cuenta!<\/p>\n

\u00a1Elige tus mejores im\u00e1genes!<\/h3>\n

Por \u00faltimo, puedes aprovechar algunas de tus Campa\u00f1as de Email para incluir las im\u00e1genes que mejor repercusi\u00f3n hayan tenido en Pinterest<\/a><\/strong>. Seguramente ese \u00e9xito se trasladar\u00e1 a tus contactos, \u00a1quienes se ver\u00e1n tentados de ingresar a ver el resto del contenido de tus tableros!<\/p>\n

\u00a1Explota tu estrategia con el Email Marketing y Pinterest!<\/h2>\n

Como ves, existe un gran potencial en\u00a0esta super combinaci\u00f3n. \u00bfQui\u00e9n ha pineado tu producto o servicio? \u00bfDe qu\u00e9 hablan sus tableros? \u00bfQu\u00e9 tipo de im\u00e1genes pinean? Recuerda que todo sirve para conocer mejor a tus clientes y poder personalizar tus Campa\u00f1as de Email<\/strong> en base a esta informaci\u00f3n.<\/p>\n

Toma en cuenta todos estos consejos y define tu estrategia para hacer crecer tus Listas de Suscriptores y, a la vez, incrementar el tr\u00e1fico de tu p\u00e1gina de Pinterest. \u00a1Mucha suerte en tus acciones!<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u00bfHas pensado en combinar tus Campa\u00f1as de Email con la red social m\u00e1s visual del mercado? Incrementa tus leads y genera mayor tr\u00e1fico en tu cuenta de Pinterest.\u00a0\u00a1Adelante! Ya no quedan dudas acerca de la importancia que tiene el Email Marketing como herramienta clave en tus estrategias Online. Se trata de un canal directo […]<\/p>\n","protected":false},"author":22,"featured_media":12798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[826,44,1126,1127],"class_list":["post-12782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-doppler","tag-email-marketing","tag-pinterest","tag-red-social"],"yoast_head":"\nC\u00f3mo complementar Email Marketing y Pinterest<\/title>\n<meta name=\"description\" content=\"Combina tus Campa\u00f1as de Email Marketing y Pinterest y potencia los resultados. \u00a1Incrementa tus Listas de Suscriptores y genera m\u00e1s tr\u00e1fico en la red social!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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