{"id":12243,"date":"2015-03-17T17:25:36","date_gmt":"2015-03-17T20:25:36","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=12243"},"modified":"2015-03-17T17:26:24","modified_gmt":"2015-03-17T20:26:24","slug":"5-errores-que-pondran-en-peligro-tu-campana-de-email","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/5-errores-que-pondran-en-peligro-tu-campana-de-email\/","title":{"rendered":"5 Errores que pondr\u00e1n en peligro tu Campa\u00f1a de Email"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12246\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/main43.png\" alt=\"5 Errores que pueden destruir tu HTML\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main43.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main43-300x129.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Si quieres enviar un HTML funcionalmente perfecto, debes aprender cu\u00e1les son los errores m\u00e1s frecuentes que pueden destruir tus buenas intenciones. \u00a1No dejes de leer este art\u00edculo!<\/p>\n<p>Para lograr una pieza exitosa a nivel estructural, necesitas\u00a0encontrar el <strong>equilibrio perfecto<\/strong> de los siguientes componentes: <strong>texto, im\u00e1genes, espacios y enlaces<\/strong>. Sin embargo, es muy com\u00fan ver Campa\u00f1as que no logran esta armon\u00eda y terminan fallando.<\/p>\n<p><strong>\u00bfEst\u00e1s listo para comenzar?<\/strong> En este post, te explicar\u00e9 detalladamente cu\u00e1les son los errores que no debes cometer si quieres lograr env\u00edos efectivos.<\/p>\n<h2>#1 &#8211; Incluir enlaces muertos<\/h2>\n<p>Los <a title=\"enlaces muertos\" href=\"http:\/\/es.kioskea.net\/faq\/9456-enlace-muerto\" target=\"_blank\">enlaces muertos<\/a> son aquellos <strong>links que no funcionan<\/strong>, es decir, que llevan a alg\u00fan sitio que no se encuentra disponible. Para detectar a tiempo cualquier error de este tipo, deber\u00e1s<strong> revisar muy bien cada enlace<\/strong>\u00a0que incluye tu Campa\u00f1a para asegurarte que funcionan correctamente.<\/p>\n<h3>Ten en cuenta estos consejos<\/h3>\n<p><strong>No utilices texto URL:<\/strong> Para reducir las posibilidades de bloqueo por parte de los clientes de correo, es necesario utilizar un hiperv\u00ednculo con texto, en lugar de una direcci\u00f3n URL.<\/p>\n<ul>\n<li>Manera correcta: Visita Doppler (<a title=\"doppler\" href=\"http:\/\/fromdoppler.com\" target=\"_blank\">http:\/\/fromdoppler.com<\/a>)<\/li>\n<li>Manera incorrecta: Visita <a title=\"doppler\" href=\"http:\/\/fromdoppler.com\" target=\"_blank\">http:\/\/fromdoppler.com<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12247\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/115.png\" alt=\"errores en email\" width=\"700\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/115.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/115-300x86.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>#2 &#8211; Utilizar c\u00f3digos externos<\/h2>\n<p>En el af\u00e1n de lograr piezas m\u00e1s atractivas o llamativas, muchos usuarios utilizan en su HTML c\u00f3digos <strong>fuera de las normas establecidas por los clientes de correo<\/strong>. Lamentablemente, estas Campa\u00f1as no llegan jam\u00e1s a la bandeja de entrada.<\/p>\n<h3>Presta atenci\u00f3n a las siguientes recomendaciones<\/h3>\n<p><strong>Usa solo HTML y CSS en l\u00ednea:<\/strong> Al momento de comenzar a maquetar una Campa\u00f1a, ten en claro que \u00fanicamente se puede utilizar c\u00f3digo HTML y CSS en l\u00ednea, esto significa que <strong>cualquier otro tipo de c\u00f3digo que quieras incluir es inv\u00e1lido<\/strong>. En el caso que optes por trabajar con Javascript, ActiveX, Flash, etc., los clientes de correo rechazar\u00e1n tu pieza. \u00a1Conoce m\u00e1s descargando nuestra <a title=\"guia html\" href=\"http:\/\/www.fromdoppler.com\/resources.html?resources=1?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=erroresemkt\" target=\"_blank\">Gu\u00eda HTML<\/a> gratis!<\/p>\n<p><strong>No env\u00edes archivos adjuntos:<\/strong>\u00a0Los <a title=\"filtros antispam\" href=\"https:\/\/www.fromdoppler.com\/blog\/como-superar-los-filtros-anti-spam-y-alcanzar-el-inbox-de-tus-suscriptores\" target=\"_blank\">Filtros Anti Spam<\/a> que proveen los clientes de correo, detectar\u00e1n el archivo adjunto y autom\u00e1ticamente<strong> bloquear\u00e1n tu Campa\u00f1a<\/strong>. Si necesitas ampliar la informaci\u00f3n que diriges a tus Suscriptores, puedes destinar un espacio en la pieza y desde all\u00ed llevarlos a tu sitio.<\/p>\n<h2>#3 &#8211; Enviar Campa\u00f1as sin testearlas<\/h2>\n<p>Es f\u00e1cil olvidar que los clientes de correo renderizan las piezas de distintas maneras, ya que estos utilizan diferentes manera de codificaci\u00f3n. Esto significa que<strong> un Email se puede ver de una manera en Gmail y de otra en Outlook<\/strong>.<\/p>\n<h3>Sigue este\u00a0sabio\u00a0consejo\u00a0<\/h3>\n<p><strong>Testea la Campa\u00f1a:<\/strong> No puedes permitir que la pieza que env\u00edas a tus Suscriptores no se visualice correctamente. \u00a1Todo tu esfuerzo ser\u00e1 en vano y no lograr\u00e1s tu objetivo! Es por esto que te recomiendo\u00a0<strong>realizar varios env\u00edos de prueba a los principales clientes de correo<\/strong>: Gmail, Yahoo, Outlook (Web y Desktop) y en cada uno de ellos probar todos los aspectos de tu Campa\u00f1a como textos, im\u00e1genes, enlaces, etc. Una herramienta m\u00e1s que recomendable es <a title=\"litmus\" href=\"https:\/\/litmus.com\/\" target=\"_blank\">Litmus<\/a>.\u00a0<\/p>\n<h2>#4 &#8211; Incluir im\u00e1genes de forma excesiva<\/h2>\n<p>Probablemente has recibido Emails con <strong>gran cantidad de im\u00e1genes, pero escasos en contenido de texto<\/strong>. Si bien estos pueden parecer atractivos a simple vista, como comentaba al principio, es necesario lograr un equilibro entre los elementos de la pieza para asegurar su llegada a la bandeja de correo.<\/p>\n<p>Tambi\u00e9n, en algunos casos, los env\u00edos constan de una \u00fanica imagen sin texto adicional. \u00bfY cu\u00e1l es el problema? La mayor\u00eda de los servicios de correo <strong>bloquean por defecto las im\u00e1genes<\/strong> de los Emails. Por lo cual, en cualquier de estos dos casos que mencionaba,<strong> tu pieza ir\u00e1 a parar directamente a la casilla de Spam<\/strong>. Entonces \u00bfc\u00f3mo resolverlo?<\/p>\n<h3>Buenas pr\u00e1cticas que deber\u00e1s seguir<\/h3>\n<p><strong>Reduce las im\u00e1genes:<\/strong> No solo es necesario disminuir su cantidad, sino tambi\u00e9n su tama\u00f1o y peso. Procura utilizar <strong>im\u00e1genes en miniatura<\/strong> cuando sea posible y ten en cuenta que los clientes de correo pueden bloquear tus gr\u00e1ficos si estos son muy pesados. Un gran herramienta para reducir el peso de estos es: <a title=\"kraken\" href=\"https:\/\/kraken.io\/\" target=\"_blank\">Kraken.io. <\/a><\/p>\n<p><strong>Necesitas texto:<\/strong> A trav\u00e9s de diversos algoritmos, <strong>los clientes de correo buscan en los Emails palabras clave<\/strong> para evaluar si estos ir\u00e1n a parar a la bandeja de entrada o a la de Spam. Una pieza que contenga 100% im\u00e1genes, probablemente no sea recibida por tus Suscriptores.<\/p>\n<h2>#5 &#8211; Olvidar la vista previa<\/h2>\n<p>Muchos clientes de correo no muestran tu Campa\u00f1a a pantalla completa, sino a trav\u00e9s de un <strong>panel de previsualizaci\u00f3n que posee aproximadamente 600px de ancho<\/strong>. Interesante, \u00bfno?<\/p>\n<p>Por lo cual, aquellas im\u00e1genes que poseen un ancho mayor tienen <strong>m\u00e1s probabilidades de ser consideradas Spam<\/strong>. As\u00ed que ya lo sabes, si quieres hacer tu Campa\u00f1a m\u00e1s funcional, respeta esta medida.<\/p>\n<h3>\u00a1Lleg\u00f3 el momento de implementar lo aprendido!<\/h3>\n<p>\u00bfQuieres poner a prueba tus nuevos conocimientos? \u00a1<a title=\"crear cuenta gratis\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\">Crea una cuenta gratis en Doppler<\/a> con env\u00edos ilimitados ahora! Aplica estos 5 consejos y empieza a optimizar tus <a title=\"campa\u00f1as de email\" href=\"http:\/\/www.fromdoppler.com\/\" target=\"_blank\">Campa\u00f1as de Email Marketing<\/a>!<\/p>\n<p>Espero que este post te sea realmente \u00fatil para aumentar tus conocimientos sobre <a title=\"html\" href=\"https:\/\/www.fromdoppler.com\/blog\/6-tips-para-maquetar-tu-html\/\" target=\"_blank\">HTML <\/a>y mejorar tus env\u00edos. Si tienes preguntas o consultas, no dudes en <strong>realizarlas en la secci\u00f3n de comentarios<\/strong>. \u00a1Ser\u00e1n respondidas con gusto!<\/p>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11242 size-full\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/crearcuenta11.png\" alt=\"crear cuenta\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/crearcuenta11.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/crearcuenta11-300x128.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si quieres enviar un HTML funcionalmente perfecto, debes aprender cu\u00e1les son los errores m\u00e1s frecuentes que pueden destruir tus buenas intenciones. \u00a1No dejes de leer este art\u00edculo! Para lograr una pieza exitosa a nivel estructural, necesitas\u00a0encontrar el equilibrio perfecto de los siguientes componentes: texto, im\u00e1genes, espacios y enlaces. Sin embargo, es muy com\u00fan ver Campa\u00f1as [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":12246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385],"tags":[819,44,331],"class_list":["post-12243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile","tag-campanas-de-email","tag-email-marketing","tag-html"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 posibles errores en una Campa\u00f1a de Email<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres alcanzar el \u00e9xito en Email Marketing? Entonces aseg\u00farate de no cometer ninguno de estos errores en tu Campa\u00f1a de Email. \u00a1Lee m\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/5-errores-que-pondran-en-peligro-tu-campana-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 posibles errores en una Campa\u00f1a de Email\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres alcanzar el \u00e9xito en Email Marketing? 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