{"id":11969,"date":"2015-02-11T11:10:09","date_gmt":"2015-02-11T14:10:09","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=11969"},"modified":"2015-02-11T11:11:42","modified_gmt":"2015-02-11T14:11:42","slug":"que-se-necesita-para-tener-un-sitio-web-seo-friendly","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/que-se-necesita-para-tener-un-sitio-web-seo-friendly\/","title":{"rendered":"\u00bfQu\u00e9 se necesita para tener un Sitio Web SEO-Friendly?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11997\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/curvedtree.png\" alt=\"seo friendly\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/curvedtree.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/curvedtree-300x128.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>En este art\u00edculo uniremos las piezas necesarias para<strong> hacer una P\u00e1gina Web completamente SEO-Friendly<\/strong> que agrade a <a title=\"google\" href=\"https:\/\/www.google.com\/\" target=\"_blank\">Google<\/a> y a los usuarios que aterricen en ella. \u00a1Manos a la obra!<\/p>\n<p>Para los que est\u00e1n empezando a poner en marcha un negocio digital, sea del tipo que sea, <strong>un Sitio Web es la base de la pir\u00e1mide\u00a0<\/strong>y desde donde se construir\u00e1 todo lo dem\u00e1s.<\/p>\n<p>Esto puede parecer obvio para los que ya sabemos un poco, pero cuando comienzas en el abismal mundo digital, hay todo un<strong> rompecabezas lleno de piezas que juntar. \u00a0<\/strong>\u00a1Y eso mismo es lo que haremos con el <a title=\"SEO\" href=\"http:\/\/es.wikipedia.org\/wiki\/Posicionamiento_en_buscadores\" target=\"_blank\">SEO<\/a> de tu sitio! Uniremos\u00a0todas las piezas para conseguir una p\u00e1gina <a title=\"seo friendly\" href=\"http:\/\/increnta.com\/blog\/seo-friendly-empresas\" target=\"_blank\">SEO-Friendly<\/a>:\u00a0amigable para que <strong>Google la encuentre, la indexe y no la penalice<\/strong>.<\/p>\n<p>Ya se ha hablado en el blog sobre<strong> qu\u00e9 elementos se necesitan<\/strong> para lanzar un Sitio Web, as\u00ed que vamos a ampliar un poco m\u00e1s la <strong>optimizaci\u00f3n SEO<\/strong> que nuestro compa\u00f1ero <a title=\"marco doppler blog\" href=\"https:\/\/www.fromdoppler.com\/blog\/profiles\/mvelazquez\/\" target=\"_blank\">Marco<\/a> adelantaba <a title=\"sitio web\" href=\"https:\/\/www.fromdoppler.com\/blog\/que-debes-hacer-antes-de-lanzar-un-sitio-web\/\" target=\"_blank\">en su post<\/a>.\u00a0<\/p>\n<h2>C\u00f3mo crear\u00a0una Web SEO-Friendly<\/h2>\n<h3>Dominio<\/h3>\n<p>En primer lugar, se necesita comprar un <a title=\"dominio\" href=\"http:\/\/es.wikipedia.org\/wiki\/Dominio_de_Internet\" target=\"_blank\">dominio<\/a>. Para ello es importante conocer las principales <a title=\"palabras clave\" href=\"https:\/\/www.fromdoppler.com\/blog\/analiza-la-competencia-seo-de-tus-keywords\/\" target=\"_blank\">palabras clave<\/a> de tu negocio y sector, as\u00ed pod\u00e1s <strong>elegir al menos una en su nombre.<\/strong><\/p>\n<p>Por ejemplo, si tienes un herbolario en la ciudad de Madrid, esa palabra deber\u00eda estar incluida en el dominio: <em>\u2018Herbolario Madrid\u2019.<\/em>\u00a0As\u00ed le est\u00e1s diciendo a Google que tu web va a girar en torno a eso, por ende, te <strong>ayudar\u00e1 a posicionarte m\u00e1s f\u00e1cilmente en los buscadores<\/strong>.<\/p>\n<h3>Nada de duplicar<\/h3>\n<p>\u00a1Dile no al contenido duplicado! Los principiantes suelen copiar directamente desde la web de sus proveedores ya sean fotograf\u00edas de productos o descripciones. \u00a1Ni se te ocurra!<\/p>\n<p>Google penaliza, y mucho, a las p\u00e1ginas que lo hacen. <strong>\u00a1Ten en cuenta que esa es una de las pr\u00e1cticas menos SEO-Friendly!<\/strong><\/p>\n<h3>Actualizar contenido regularmente<\/h3>\n<p>A Google le encanta rastrear y <strong>encontrar contenido nuevo en p\u00e1ginas webs ya posicionadas<\/strong>. Por ello, <a title=\"blog\" href=\"https:\/\/www.fromdoppler.com\/blog\/por-que-tu-empresa-debe-tener-un-blog\/\" target=\"_blank\">tener un blog<\/a> es uno de los factores m\u00e1s SEO-Friendly que existen hoy en d\u00eda.<\/p>\n<p>La actualizaci\u00f3n de contenido mantendr\u00e1 a tu sitio en constante movimiento y dinamismo. \u00a1No lo dudes!<\/p>\n<h3>Links externos<\/h3>\n<p>Recuerda enlazar a otras p\u00e1ginas web que aporten informaci\u00f3n de valor a tus usuarios. En caso contrario, es mejor no poner el link ya que Google <strong>penaliza el exceso de enlaces\u00a0externos sin justificaci\u00f3n<\/strong>.<\/p>\n<h3>Links internos<\/h3>\n<p>Si est\u00e1s acostumbrado a poner links internos dentro de tu p\u00e1gina web, \u00a1felicitaciones! Le est\u00e1s haciendo un favor a Google que <strong>premia este tipo de enlace por encima de los externos<\/strong>, adem\u00e1s de facilitarle a tus usuarios la navegaci\u00f3n.<\/p>\n<h3>Optimizaci\u00f3n de las im\u00e1genes<\/h3>\n<p>El robot de <strong>Google no \u2018ve\u2019 las im\u00e1genes<\/strong>, por ello es important\u00edsimo utilizar la <a title=\"etiqueta alt\" href=\"http:\/\/deteresa.com\/optimizar-imagenes\/\" target=\"_blank\">etiqueta ALT <\/a>y describir ah\u00ed la imagen. Para ello, utiliza palabras clave que faciliten el trabajo de Google y ten en cuenta el tama\u00f1o adecuado de las mismas.<\/p>\n<h3>Palabras clave<\/h3>\n<p>Anteriormente, era una buena pr\u00e1ctica de posicionamiento <strong>incluir una keyword la mayor cantidad de veces<\/strong> dentro de un sitio. \u00a1Ahora es justamente lo contrario!<\/p>\n<p>Con el paso del tiempo y las actualizaciones constantes del <a title=\"algoritmo de google\" href=\"http:\/\/fromdoppler.com\/resources.html?resources=i2\" target=\"_blank\">algoritmo de Google<\/a>, esta pr\u00e1ctica ha cambiado bastante y hoy d\u00eda es mucho m\u00e1s SEO-Friendly <strong>escribir el contenido pensando en personas y no en buscadores.<\/strong><\/p>\n<h3>Construir relaciones con otras webs<\/h3>\n<p>Puede ser beneficioso convertirse en partner de Sitios Web<strong> con buena reputaci\u00f3n de cara a Google<\/strong>, pero siempre teniendo cuidado con la cantidad de links externos que se utilizan.<\/p>\n<h3>Responsive<\/h3>\n<p>Hoy d\u00eda, los <a title=\"dispositivos moviles\" href=\"https:\/\/www.fromdoppler.com\/blog\/como-disenar-una-campana-de-email-responsive\/\" target=\"_blank\">dispositivos m\u00f3viles<\/a> son una realidad innegable para cualquier marketer. Asimismo, Google valora cada vez\u00a0m\u00e1s los Sitios Web\u00a0dise\u00f1ados para <strong>brindar una buena experiencia de usuario desde un Smartphone. <\/strong>\u00a1Piensa en mobile!<\/p>\n<h2>Manos a la obra<\/h2>\n<p>No es f\u00e1cil poner en marcha un negocio digital desde cero y mucho menos si no tienes informaci\u00f3n al respecto. Blogs como el de <a title=\"doppler\" href=\"http:\/\/comercial.fromdoppler.com\/blog\" target=\"_blank\">Doppler<\/a> te ayudar\u00e1n a<strong>\u00a0<\/strong>entender mejor<strong> lo que hay que hacer y c\u00f3mo<\/strong> hacerlo.<\/p>\n<p>Sin embargo, a veces es imprescindible hacer una apuesta segura e invertir en <a title=\"curso master digital\" href=\"http:\/\/www.doceos.com\/curso-master_en_digital_business_management-i40253.html\" target=\"_blank\">formaci\u00f3n cualificada<\/a> que te permita andar sobre camino seguro. En el mundo digital los fallos se pagan, ya que <strong>Google puede hacer la vida imposible a nuestra P\u00e1gina Web<\/strong> si no llevamos a cabo las pr\u00e1cticas adecuadas.<\/p>\n<p><strong>Y tu web, \u00bfes completamente SEO-Friendly? \u00a1Cu\u00e9ntanos!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo uniremos las piezas necesarias para hacer una P\u00e1gina Web completamente SEO-Friendly que agrade a Google y a los usuarios que aterricen en ella. \u00a1Manos a la obra! Para los que est\u00e1n empezando a poner en marcha un negocio digital, sea del tipo que sea, un Sitio Web es la base de la [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":11997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[685],"tags":[1157,1046,909],"class_list":["post-11969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-seo-friendly","tag-sitio-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEs tu Web SEO-Friendly?<\/title>\n<meta name=\"description\" content=\"Descubre todos los aspectos que debes tener en cuenta para poner en marcha un Sitio Web SEO-Friendly leyendo este post de nuestro autor invitado.\" \/>\n<meta name=\"robots\" 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