Our client support philosophy allows us to create new tools to optimize the outcome of your campaigns. We now introduce our Email Marketing Consulting Service and Web Communication.
Email Campaign Management
Email Strategic Planning
Email Creative Production
Email Distribution and Tracking
Analysis and Reporting
Email Campaign Management
We provide Management services to guide you throughout the development of your Email Marketing Campaign. Our constant growth around the whole continent gives us a global approach to the market and allows us to stand out among the competition.
Campaign Management, Email Marketing and Web Communication Training, Dual Opt-In Listing Development, Technical Assistance and Campaign Support for your Email Marketing Campaigns are some of the solutions that Doppler offers you to improve your communication efficiency.
The Software is an all-in-one Email Marketing Tool: we help you increase your contact list by using techniques that will enable you to attract on - line subscribers, create Word of Mouth Marketing Campaigns and tracking events in search engines. We have organized our campaign in the management of additional services that are chronologically developed and measured by means of simplicity.
The objective of Strategic Planning is to ensure that the message is read and understood. Sensible and inspired productions aim to raise the number of responses, while a solid platform generates significant data for a subsequent analysis.
Email Strategic Planning
The process starts with a strategic planning stage to accomplish an adequate and creative mailing that fits the suscriber's profile. In this stage the strategies, tactics, time tables and results are analyzed. If the available data is not enough, a web-based study is recommended. Surveys and sending tests are used to examine key messages, offers, and Email preferences.
Technology gives marketers the power to, in a secure way, use online coupons, banners and Email Marketing Campaigns with "opt-in" mechanisms in their Websites.
On-Line Coupons
On-Line Coupons are safe, profitable and easy-printable. They are used by leading Marketing Agencies.
Doppler's On-Line Coupons use a technology that allows a great level of control over their distribution - which is the perfect complement to direct - digital marketing. Doppler's e-coupons is a system that allows you to identify the printed coupons individually, read bar codes with a scanner, decide the number of coupons granted to each costumer and the coupon's expiration date. Doppler's unique and easy-tracking technology, good business practices and the industrial ralationships of Doppler are combined in order to simplify your tasks.
Landing Page Development
Many a times, in the process of creating strategic campaigns, targeting the message to the Website is not enough. Therefor, we have developed personalized Landing Pages with formats such us HTML, Flash or both formats combined, keeping the "touch" and corporate image of the site owner.
Email Creative Production
Our template creation process involves a selective design for each Email Marketing Campaing. We create the design based on feedback standards in accordance with well established objectives of the communications strategy.
Tasks at this stage consist of the elaboration of a briefing, development of creative approaches and the use of optimized HTML versions for various mailing platforms.
Once these tasks have been accomplished, a correct visualization and a proper corporate image for each email client is guaranteed
Email Distribution and Tracking
All throughout the production and creativity stage, our system of Email Marketing Campaigns is designed in a way that fits all your needs. Opt-In recipient listings are approved and then loaded into the system.
Doppler provides dual opt-in automatic subscriber forms. Adding this feature to your Website will help you improve your list administration tasks. Each campaign is widely tested before is published.
Consulting - Report and Analysis
Once the creative process of the campaing has finished, we elaborate a report that contains results, observations and recommendations for future communications. A week later, a report briefing is presented to the user and then, finally, we deliver a complete sinthetic report.
Bilingual Email Marketing Campaigns
Depending on the target market of each user of the system, Doppler offers Bilingual Campaigns and English-Spanish Translation Services.
Our Bilingual Service makes sure that the message will be received by the suscriber in their prefered language.
Customization
To improve the system's functionality, our team is qualified to personalize and/or adapt our application to your own Intranet.